boyutpedia Chapter 278 Have you ever heard of a sentence?
Chapter 278 Have you ever heard of a sentence?
"What do you want the domain map for?" This was what the Minister of Agriculture asked, and it was also what the others asked. They were all very curious about why Xu Ning suddenly became interested in the domain map.
Xu Ning smiled slightly, with a confident light in his eyes: "Find a great venue and make money from the rich people in Daqing!"
"Oh my god! Xu Ning, you are awesome!" Da Si Nong exclaimed, what a domineering statement! He stared at Xu Ning with eyes wide open, and at this moment, he was really full of admiration for her.
"Qin Wen, have you ever heard of the saying that it is better to earn 10,000 yuan from one rich man than to earn one yuan from ten thousand poor people."
"I've never heard of it. Isn't it said that rich people's money is hard to make?" The Minister of Agriculture expressed his confusion. It was so easy to make money from the poor. Food, oil, salt and firewood, which one doesn't cost money?
Xu Ning shook his head, "That's because you don't know what rich people really want to buy."
"Unique!" This is what Qi Songbo thought in his heart and he also expressed his thoughts directly.
"That's right. We need to make them feel special after they buy something." Xu Ning gave Qi Songbo a thumbs up and explained, "Actually, what Qin Wen said is not wrong. It's not easy to earn money from rich people because they pay too much attention to what they buy. Some people buy value, some buy feelings, some buy meaning, and some even buy things that no one cares about."
"Let me put it this way. The things that rich people pursue can be summarized into six aspects." This involves Xu Ning's expertise, and Xu Ning is no longer sleepy when talking about this.
“First: quality and uniqueness. Rich people usually pay more attention to the quality and uniqueness of products or services. They are willing to pay higher prices for high-quality goods because these goods often have better materials, craftsmanship and design. In addition, uniqueness is also one of the factors that attract them. They like to own unique items to show their personality and taste.”
"Just like the wine you gave me that time." Qi Canglan interrupted. Xu Ning thought about it and remembered that she got drunk and gave him a bottle of Moutai.
"Yes, this first point is also the most basic one. Knowing this is just the beginning." Xu Ning nodded and continued.
"But if you can achieve this first point, you can actually run a good business. It's just that too many people don't even consider the most basic quality in order to make money, which leads to business failure and failure to succeed."
Xu Ning's mouth was dry after speaking, so he took a sip of water. The others thought about it and realized that this was indeed the truth. How could a business last long if it couldn't even maintain basic integrity?
"The second point is brand and reputation. This is seen in old shops and plays an important role in the purchasing decisions of wealthy people. They tend to choose well-known brands because these brands usually represent high quality, reliability and social status. Buying products from well-known brands can make them feel proud and satisfied, and also show their success and wealth to others."
Having said that, Xu Ning looked at Qi Songbo and Pei Yongjun, who were the representatives of the rich.
Qi Songbo and Pei Yongjun saw Xu Ning stop and look at them, nodded in agreement, and signaled Xu Ning to continue.
"The third point: experience and enjoyment. For wealthy people, buying is not just about getting the item itself, but also about enjoying the purchasing process and experience. They may choose to shop in high-end shops, specialty stores or private customization stores to enjoy high-quality services and a comfortable shopping environment. In addition, they are also willing to pay a high price for a unique experience, such as attending a luxurious tea party, tasting top-notch food or enjoying private customization services." Xu Ning was afraid that they would not understand, so he specially explained the meaning of a specialty store.
"Xu Ning, you are really awesome." The Minister of Agriculture secretly asked Xu Ning in a low voice: "What did you do before?"
“That’s what I do.”
"Awesome!" The old face of the Grand Minister of Agriculture deliberately made a vulgar look, which was really eye-catching.
Xu Ning was too tired to complain. No wonder people say that men stay young until they die. This Minister of Agriculture is already so old, but he is still so childish.
“The fourth point is investment and collection. Some wealthy people regard purchases as an act of investment or collection. They will buy precious artworks, antiques, jewelry or limited edition goods, hoping that these items will increase in value in the future. In addition, they will also collect some items with historical significance or cultural value to show their cultural literacy and taste.”
"The most representative ones are gold, silver and jewelry, among which gold and silver are the most important, because gold and silver are also currencies and hard currencies, and they are money in themselves. This is common to ordinary people, because saving gold and silver is saving money."
“The fifth point: social status and identity. Purchasing expensive items allows wealthy people to gain higher status and identity in society. They hope to demonstrate their success and wealth through their consumption behavior, thereby gaining the respect and envy of others. In addition, they will also choose brands and products that match their social status to maintain their image and identity.”
"Just like Lord Qi would buy expensive books and inkstones, and Pei Yongjun would buy magic weapons."
“The sixth point: satisfy personal interests and hobbies. Rich people usually have more time and resources to pursue their own interests and hobbies. This is somewhat similar to the fifth point, which is also about satisfying self-needs. The sixth point may take more time because the things paid for here can be physical objects or skills.”
"For example, music, chess, calligraphy and painting and learning music, chess, calligraphy and painting."
"In summary, it is to meet all the needs of the other party, in short, customer needs." After saying this, Xu Ning felt dry mouth and tight throat. She picked up the teacup and drank it all, then poured another cup and drank it down in big gulps, which relieved the thirst.
Qi Canglan was lost in thought. He listened carefully to Xu Ning's explanation from beginning to end, nodding from time to time to show his understanding. Xu Ning's explanation was very detailed and comprehensive, which gave Qi Canglan a deeper understanding of customer needs.
Before this, Qi Canglan actually had a certain understanding in his mind, but lacked the professional terms to accurately express these concepts. Xu Ning's words were like a revelation, which made him suddenly enlightened and had a clearer grasp of the essence of customer needs.
Qi Canglan realized that meeting customer needs is not just about providing products or services, but also about paying attention to their inner world, emotional experience and expected returns. Only by truly understanding customer needs can we better communicate with them, establish a trusting relationship, and ultimately facilitate transactions.
Xu Ning looked at Qi Canglan's thoughtful expression and knew that her explanation had worked. She continued, "To put it bluntly, in business, the most important thing for us is to think about the problem from the perspective of the other party, that is, the customer, and put ourselves in their shoes to feel their needs. In this way, we can find ways to meet their needs, win their hearts, and earn their money."