My fintech empire.

Chapter 1460 [Despair! My fellow competitors are all masks of pain]

Chapter 1460 [Despair! My fellow competitors are all masks of pain]

At this moment, the live broadcast room of the press conference was filled with three consecutive "???" question marks, and then various words expressing incredible things filled the screen.

Before Qin Feng announced the price, almost everyone's estimated price was over 80 or even over 100 million. As a result, the most expensive SCU-3 only sold for 50 yuan at most. Most people still couldn't afford it, but those who could afford it almost all thought it was too cheap, even some people who couldn't afford it thought it was too cheap.

The most important thing is that the price of the pure electric SUN-3 sedan is only 36.98 yuan. What about the new car-making forces such as Moupeng and joint venture cars? Aren’t they going to be outsold?

Especially for the BBA series of fuel vehicles, the selling price of Xingyu Technology makes the BBA series of vehicles feel deeply malicious.

At this time, an industry insider sitting in the front row at the press conference couldn't help but ask loudly: "How is it possible? How can it be sold at a price of 36.98? It is definitely sold at a loss. Under normal circumstances, it is absolutely impossible to sell it at such a price. Such a price can never achieve such a technical level!"

He spoke with absolute certainty, using the word "absolutely" several times in succession.

Some reporters at the scene couldn't help but turn their cameras to this practitioner, who was wearing glasses and looked very excited.

Qin Feng on the stage also heard his words, and immediately said with a smile: "Just because others can't do it doesn't mean Xingyu Technology can't do it. This friend's question is very representative."

At this point, everyone present looked at Qin Feng, and the media cameras also turned to him.

Qin Feng looked away from the practitioner and then looked around the room and added: "Xingyu Technology's products are targeted at the high-end market, but high-end does not necessarily mean high prices, and high prices do not necessarily mean high-end. We must make money. If we still use subsidies to lose money in exchange for market share, then our overall cost will reach a number that we cannot afford."

At this point, Qin Feng turned to a very affirmative tone and said: "The actual situation is that our SCN-3 can still create a gross profit margin of about 20% per vehicle at the current pricing level, and the SCU-3 can create a gross profit margin of about 23% per vehicle."

what?

The whole place was in an uproar again!

Everyone was stunned and dumbfounded again, with dazed faces.

Many industry insiders and peers were confused when they heard this. How could this be possible? How did Xingyu Technology achieve cost control and still create a gross profit margin of more than 20% while selling at such a low price? What kind of alien technology did it use? It was outrageous!

Obviously, this is beyond the cognitive capabilities of all colleagues in the industry.

SCN-3的毛利率是20%，那就是说一辆纯电车型的毛利预计可达7.39万元人民币，油电混动预计可达8.79万元人民币；SCU-3的毛利率23%，那就是说一辆纯电车型的毛利预计可达9.88万元人民币，油电混动车型的毛利预计可达11.49万元人民币。

An industry insider present was shocked and said to himself: "If this car goes on sale, all cars priced above 30 yuan, whether electric or fuel-powered, will be crushed by new car manufacturers, traditional joint ventures, or BBA cars..."

Especially the BBA series of cars, which are the three foreign luxury car brands Mercedes-Benz, BMW and Audi. Xingyu Technology set such prices for these two cars to target the market share of BBA, and to beat these foreign car companies to a point where they can no longer take care of themselves.

轿车型SCN-3纯电续航里程1700公里，油电混动续航里程2000公里，SUV车型的SCU-3纯电续航里程2200公里，油电混动续航里程3000公里。

It includes a series of innovative technologies, such as battery capacity, charging speed, etc., which are three generations ahead of the industry. And it is sold at such a price. How can the BBA series of cars compete with it?

What about the electric cars sold by those new car manufacturers, which are now priced at more than 3 or 3 yuan? How can they compete with Xingyu Technology's N and U?

Such a high-end technology product, which is also cost-effective, is definitely a rhythm of slaughter and explosion!

What impressed our colleagues and business partners the most was that they actually made a profit, and it was so astonishing that the gross profit of a single bicycle exceeded 5 yuan.

The two models of Xingyu Technology have not yet been put on sale, but the announcement of the prices at this moment has almost made many friendly competitors feel despair. Even BYD, which had originally breathed a sigh of relief and felt that the competition between the two sides was misaligned, is trembling with fear.

Even at such a price, the average gross profit of N3 and U3 per vehicle reached RMB 9.39, which is several times that of BYD. According to the company's financial report data, BYD's profit per vehicle is less than RMB 6000.

what does this mean?

This means that if Xingyu Technology wants to, there is still huge room for price reduction.

If Xingyu Technology can further reduce costs and profits, wouldn't the SCN-3 pure electric version be able to sell for less than 30 yuan? Is there any car brand in the world today that can withstand the attack of Xingyu Technology?

Biyadi is now very panicked and is sweating profusely.

As for our competitors who sold their products at prices above 30, their faces were filled with despair, like masks of pain.

It is foreseeable that car owners who can afford to buy a sedan for 30 yuan will most likely grit their teeth and spend another 3 to 37 yuan to buy an SCN- sedan from Xingyu Technology. This car can definitely bring an experience that even luxury cars worth millions of yuan cannot buy for less than yuan. This experience can be called a supercar-level enjoyment.

Just looking at the exterior industrial design, one would think at first glance that this car is a luxury car worth at least several million dollars, but in fact, it can be purchased for less than 37 yuan.

It is no exaggeration to say that the SCN-3 sedan is a dimensionality reduction blow to cars priced between 30 and 500 million.

Among the car owners and consumers who watched the live broadcast, more than 80% of those who can afford this price range decided that they must buy one. They found it hard to resist before the price was announced, and the moment Qin Feng announced the price, they could not resist at all.

……

At this moment, during the press conference, Qin Feng looked around at the thousands of audience members with a smile and said loudly: "Whether you choose the sedan version of SCN-3 or the SUV version of SCU-3, both cars have pure electric models and hybrid models."

Qin Feng swallowed to moisten his throat and continued, "For car owners in the south, we recommend pure electric models because the climate in the south is more friendly to pure electric vehicles. For car owners in the north, we recommend hybrid models because the climate in the north is more extreme and not so friendly to pure electric vehicles."

"The main reason is that the extreme temperature difference in the north is not very friendly to the battery life. The north has a hard-core demand for heating, and the waste heat generated by the engine can be well recycled and reused. In addition, the north, especially the northwest, is vast and sparsely populated, and a longer driving range is needed. These are the advantages of oil-electric hybrids in the north."

Qin Feng smiled and said, "Of course, our ultimate goal is to make pure electric vehicles fully adapt to the extreme temperature difference in the northern environment through continuous technological breakthroughs."

When many consumers and car owners heard this, they couldn't help but say that Xingyu Technology has done a great job, so there is no need to rush, just take your time!

Everyone also believes that Xingyu Technology will definitely be able to overcome this technical difficulty in the future, especially the die-hard fan users.

Finally, Qin Feng looked around the audience and said, "The biggest problem restricting SCN-3 and SCU-3 at present is production capacity. Our original plan was to release them next year or the year after, and by then the production capacity problem will definitely be solved."

Qin Feng then changed the subject and said with a smile: "But our development team has been holding back for so many years, and we really can't hold it back any longer. We don't want to hide it anymore, and we can't wait to show it to everyone."

As soon as this was said, there was a burst of laughter at the scene. One audience member said happily: "It must be uncomfortable to be able to hold it in for so many years. It seems that he is really exhausted, haha!"

Qin Feng, still smiling on the stage, said: "Starting from next week, Xingyu Technology's offline stores, online official website supermarkets, e-commerce platform flagship stores and other channels will start the first batch of product reservations. The total quota of the first batch of reservations is 8 vehicles. It is expected that the first batch of orders will be delivered around February 2020. If the capacity expansion goes smoothly, large-scale delivery can be started in the second half of next year."

The biggest problem now is production capacity. The production line is still being expanded, and it is not possible to deliver the car as soon as payment is made. Qin Feng has chosen to allocate quotas in batches, and then open reservations for the next batch after selling out one batch.

After a while, Qin Feng added: "There are currently 4000 products in stock, including 3 N3 and U1000 pure electric vehicles and 4000 hybrid vehicles. We will launch a pioneer experience program, which you can participate in today. There are only places available. Friends present can place orders directly today. If you are more efficient, you can pick up the car this afternoon, or tomorrow at the latest."

Good guy!

Some consumers and car owners at the scene had already decided to buy the car, and they became extremely excited when they heard this!

The Pioneer Experience Program is well-arranged, so the efficiency of picking up the car will be quite fast, and the procedures are all handled through a special channel. Xingyu Technology has arranged everything very clearly.

……