boyutpedia Chapter 202 Air-Jordan, Designing An Aj4, The Birth Of Jordan Sneakers, Creating A Shoe Empire
Chapter 202 Air-Jordan, Designing An Aj4, The Birth Of Jordan Sneakers, Creating A Shoe Empire
"AIR-JORDAN."
"Jordan!"
Gu Bai murmured softly, a legendary basketball shoe came to mind.
1984.
A rookie in the NBA, a big boy named "Michael Jordan", just made his mark in the Chicago Bulls, averaged 28.2 points, 6.5 rebounds, and 5.9 assists per game, and was named "Rookie of the Year".
And led the Bulls into the playoffs in one fell swoop. Although they lost to the Bucks 1:3 in the end, the name "Jordan" and his exaggerated and gorgeous skills have been deeply imprinted in the hearts of NBA fans.
time.
In 1985, with gorgeous skills, cool dunks, and the title of rookie king, Jordan has a popularity comparable to that of first-line NBA stars.
Countless sports companies hope to cooperate with Jordan to launch an exclusive basketball~shoes.
The sports market at that time.
European giant Adidas is the undisputed king; Reebok is also rising rapidly in the North American market.
At that time, Jordan was very much looking forward to signing a contract with Adidas. But things backfired, and Adidas executives made an assessment and rejected Jordan on the grounds that he was not famous enough. .
And at this time.
A company known for its "marketing" and started by imitating the "Onitsuka Tiger" running shoes found Jordan and offered him a sneaker endorsement contract worth "5 years and 2.5 million dollars"
2.5 million US dollars, in the 1980s, was a huge sum of money.
Jordan eventually agreed to the company.
This company, logo, is a hook, which is the "Naigou" company.
later.
Accompanied by Jordan, he took off in the NBA all the way, and won six NBA championships in 1991-1993, 1996-1998.
The basketball shoes named after Jordan, the "AIR-JORDAN" series, became popular all over the world.
With this sneaker.
Naigou Group successfully defeated Adidas, which was in full swing, and crushed Reebok in North America, becoming the undisputed number one sports brand.
Jordan, relying on the share of the AJ series, earns at least 100 to 150 million US dollars in income every year.
Became one of the few NBA stars who will never go bankrupt.
All in all.
It is Jordan, who has achieved the trillion sports myth of Naigou.
"If I remember correctly."
"In this life, Jordan in 1985 successfully signed a contract with Adidas, but he didn't, and launched the "AIR-JORDAN" series that became popular in later generations."
Gu Bai stared slightly.
The AJ series, from aj1 to aj36, has launched a total of more than 30 styles, among which there are not too many classic styles.
How hot is AJ?
The first generation of the Bulls’ red and black color matching AJ1 was only 65 US dollars when it was released, but after 20 years, this pair of shoes was sold for 10,000 US dollars.
Almost 80% of the shoe dealers who swept the Internet in the last life were speculating on the AJ series.
AJ has almost become a cultural product.
Such basketball shoes.
It seems a bit of a pity to sink into the long river of history like this.
Gu Bai sighed slightly.
toot~
On the basketball court, as the whistle sounded, Bi Jiu saw it was over.
At this time, a tall man from the leather team, with a straight haircut and a bit of honest eyes, suddenly jumped up and shot a 3-pointer from a long distance.
The ball crossed a curve in the air, the whistle sounded, and it went in!
77:78!
The leather team beat the whistle, defeated the Qingbei team, and won the championship of this year's employee basketball category.
A group of leather workers with middle school education defeated a group of Qingbei students.
The scene is also boiling.
Countless employees stood up and applauded, and the team members shouted excitedly, surrounding the honest man.
this man.
It was none other than a group of working couples dug from the Jiangnan leather factory back then.
The woman's name is A Fang, a tailor; the man's name is A Qiang, a workshop worker.
Got the championship.
This guy from the Southwest Border Region, his eyes were reddened with excitement, because today, his benefactor, Boss Jian Jia, Gu Bai, attended the competition in person and will present the prize in person!
"Hello everyone."
"Congratulations to our leather team for winning the employee basketball game. I personally want to reward the champion team with a small gift for each."
Gu Bai came to the stage to present the award, smiled and said.
"President Gu."
"We, Jianjia, are very kind to our employees. Afang and I both came out to work after graduating from middle school. We never thought we could live a life like this."
"I, Ah Qiang, don't need rewards, I just need to work hard and get rewarded!"
Ah Qiang counted with gratitude.
From a "stray dog" who deducted wages in a Jiangnan leather factory, to a husband and wife with a monthly income of 70,000 to 80,000 yuan, everything is like a dream.
"It's okay, I said award, and I will definitely award."
Gu Bai smiled and comforted him.
As for the award, I have a headache for a while. Sports competitions are mainly about honor, so it is not suitable to reward things that are too expensive, otherwise the taste will change.
But suddenly, Gu Bai's eyes lit up, and he remembered the scene he recalled just now.
He smiled and said, "I will reward each of you with a pair of basketball shoes."
basketball shoes.
It is the most suitable gift for the basketball champion.
"President Gu."
"What brand of basketball shoes, Adidas or Reebok, I'll send someone to buy them right away."
Aunt Liu asked.
"Do not."
Gu Bai waved his hand and smiled mysteriously: "No, they are not basketball shoes bought outside, but a pair of basketball shoes designed by me."
Yes, he wants to design an AIR-JORDAN for the champions!
"Take the paper."
"Take a pen."
Gu Bai raised his arms, his eyes shone like a genius.
"Okay, Mr. Gu!"
Aunt Liu immediately replied that when she saw Gu Bai's eyes, she knew that Gu Bai's design inspiration had exploded again. 【
Immediately personally, an easel was set up on the spot, and paper and pens were offered.
The scene was also a sensation.
Everyone didn't expect it.
The boss watched a football game, and the inspiration exploded, and he wanted to design a sneaker on the spot.
They all hid behind them far away, wanting to take a look at these ten designs.
And on the opposite side.
Ah Qiang and the others didn't dare to breathe, they were at a loss, they couldn't get excited. Boss Gu, personally designed the boots for them, what an honor is this?
Before writing.
In Gu Bai's mind, it was like a revolving lantern [Shen recalled AJ's various classic designs.
AJ1, red and black color matching, timeless classic.
AJ3, Jordan's famous scene, jumping and dunking from the free throw line, established the classic status of AJ3 in one fell swoop, and the shape of the partial board shoes is also very suitable for daily wear.
AJ4, the sneaker with the most joint names in history, is also the most expensive AJ sold at an average price. The joint name with TS, kaws, off-white, and levis has pushed AJ4 to the altar step by step.
AJ11, comparable to AJ1, the red and white Bugs Bunny color scheme is very popular.
AJ13, the triangular outline gives this AJ the most dynamic shape.
"AIR-JORDAN, 4!"
After some thought.
Gu Bai confirmed the style of this AJ, which is "Joint Crazy Demon", AJ4.
0. Asking for flowers......
The exposure of this shoe in the NBA was not too high, even Jordan himself, more time, was wearing AJ3 to play.
However, the straight shape, simple outline, and versatile design still make AJ4 explode quickly, and endow the AJ series with a layer of cultural significance.
It has become a representative of basketball and trend culture.
later.
With the birth of countless joint models, AJ4 has always been the most popular AJ series after AJ1.
"AJ4."
“It is also one of the most suitable AJs for girls among all AJs.’
Gu Bai nodded.
AJ is a serious basketball shoe, the design is very thick, many girls can't wear it at all.
But the AJ4 is different. It itself is a sneaker with a versatile temperament.
Sarah, Sarah, Sarah.
One stroke at a time outlines the outline of a sneaker.
Overall lightweight design.
The air-cushioned sole and mesh-breathable sides make it look very light.
The color is light beige powder.
The upper is a layer of lychee skin as thin as cicada's wings, and a section of suede suede, which makes it have a nice color matching name --- white sail cicada's wings.
...0.....
The transparent rubber frame, shoelace buckle, and breathable mesh give the shoe a semi-transparent visual sense.
In general.
AJ4 is a straight, well-behaved, retro-style shoe. But the color scheme of the white cicada wings gives it a sense of immortality, so that people can't get off their feet [I can't bear to spoil it.
It is worth mentioning that.
This pair of AJ4 is a joint model with the deconstructionist designer off-white. The official name is "AJ4-offwhite", which is very popular.
The public price is 1599 yuan.
The second-hand price is between 8,000 and 14,000 yuan.
"Hoo~*
When the design was completed, Gu Bai let out a sigh of satisfaction when he put down his pen.
at the same time.
Aunt Liu, A Qiang and others also quietly approached and looked at the design drawing of this pair of shoes.
It's just a pair of basketball shoes, and it's expected that there is nothing fancy about it.
After taking a glance, everyone's eyes were immediately attracted by this pair of shoes, shining with incredible light.
"Gu. Mr. Gu"
"This pair of shoes is too cute, too fairy-like."
Aunt Liu covered her mouth and couldn't help but let out an exclamation.
This pair of shoes, good-looking is really good-looking, delicate is really delicate, the straight outline has a trace of retro flavor, it is a fairy-like shoe.
"It's beautiful!"
"Oh my God."
"Are these basketball shoes, why are they so beautiful!"
"There is a trace of retro style, it looks really cute, how do you think it is suitable for girls to wear?"
"Such beautiful shoes, old men, do they really fit your feet?"
"Look at the upper of the shoe, there is a layer of lychee skin as thin as a cicada's wing, with a fairy air, it is so beautiful!"
"The best-looking sneakers in history!"
"Mr. Gu, I'm a woman, I also want to wear these shoes․"
The employees around were talking about it.
Basketball shoes have always been "stupid, big, and thick". Many girls keep them at a respectful distance.
However, this aj4 immediately attracted the attention of all female employees.
Of course, the male employees are even crazier!
"Gu. Mr. Gu"
"I'm a big man, wearing such fairy sneakers, isn't it a bit too abrupt?"
Take a look at the design.
Ah Qiang liked it, but scratched the back of his head, still a little embarrassed.
These shoes are so beautiful.
He actually felt that he was a little unworthy.