boyutpedia Chapter 1156 I don’t know
Chapter 1156 I don’t know
Chapter 1156 I don’t know
After receiving the invitation from the billboard, SM held an emergency meeting to discuss it.
Although this sudden award has disrupted EXO's recent plans, and it comes during the comeback period of the release of the Japanese album, it is still Amei's Billboard Award, which is very famous. It is also competing with the top artists in Europe and the United States. It is something that others can't even ask for, so of course they can't miss this opportunity.
So after a brief discussion, SM responded by accepting the invitation and also communicated the specific details of participation.
Although they have agreed to it, it is still being carried out quietly and has not been announced.
Although participating in a heavyweight award ceremony like the Billboard Awards for the first time is something worth promoting for a Peninsula group like EXO, it is after all the first time, and XO has not yet entered the United States. SM has no confidence in whether they can win an award. If they publicize it heavily but don't win in the end, it would be a waste of time.
As expectations were low, there was no publicity for the event, hoping to make the appearance familiar to test the waters for a future trip to the US, so there has been no movement since it was confirmed that he would attend.
But on May 5th, something changed.
Over the years since their debut, EXO has accumulated a huge fan base in the peninsula and even in Asia, and their fans, Aili, have always been known for their loyalty and fanaticism. They are rampant in the music industry and have received both praise and criticism.
But many people actually don’t know that compared to the local Aili on the peninsula, the Aili in Europe and the United States are even crazier.
EXO's name first spread in a small circle in 2014. At that time, the pre-release song of the mini album "DOPE" caused a cover craze. Later, other songs such as "Roar" and "Addicted" also became known to the public. This was the first time that EXO became famous.
After that, it started to grow slowly. Every time a new album was released, or the Kpop circle expanded, it would attract a certain number of fans. Although the growth rate is not as fast as in Asia, it is very stable.
…The fact that they were able to become a member of EXO in a faraway place like Ami, when EXO had no activities and no English songs released, was enough to prove their true love for the group.
There is an amazing sense of ownership, similar to that of a 'spiritual shareholder'.
In the past, artists from the Peninsula that entered the US, such as Girls' Generation and Wonder Girls, did not cause much of a stir. Although the most popular PSY was popular enough and "Gangnam Style" was very popular, it was actually more of a form of watching the fun and following the trend. It did not really attract people to like PSY himself or Kpop.
The fact that his second album after "Gangnam Style" flopped quickly on Amei proved this.
But when it comes to promoting Kpop, it’s not enough to just get people to join in the fun. You have to really make people like it and attract fans.
EXO is the group that truly created the KPOP fan circle in the United States. They unknowingly promoted the KPOP music industry's most proud and most important survival foundation - fan culture to the United States. With their different music styles and unique personal charm, they have attracted a considerable number of extremely loyal fans.
They are the real crazy fans, not the passers-by who just watch the fun and leave.
Even compared to fans on the Peninsula, Ami's fans are more enthusiastic. They will spontaneously recommend EXO to everyone they can, introducing Kpop, a niche music genre, and EXO, a Peninsula boy group, to others.
No one pays them, but these fans work hard and spare no effort. Whenever EXO's fame grows or they attract new fans, they have an amazing sense of accomplishment.
There is an amazing sense of ownership, similar to that of a 'spiritual shareholder'.
Especially in 2015, "Boy with Luv" from EXO's regular album became a huge hit and topped the Billboard 100 for the first time. As a Peninsula boy group, it created a stir in the music industry and greatly expanded the circle of A.R.L.D. and K-pop.
Since then, EXO and Kpop are no longer considered particularly niche, at least they have a certain degree of popularity.
The newly added fans have also inherited the legacy of the previous fans. Their strong sense of "ownership" makes them work harder to promote EXO online, introduce them to people everywhere, promote songs, and spontaneously recommend them under the SNS accounts of major European and American stars.
"Let me introduce you to a nice song/an interesting artist" or "Have you heard of EXO?/Hey, why don't you try a different style?" are often seen under the accounts of famous artists.
Not only that, they also often express their demands under the SNS of some TV shows/music festivals/awards ceremonies, saying that they want to see EXO perform and enthusiastically hope that the organizers will invite their idols to participate.
This kind of Amway can be seen everywhere, active on social platforms like locusts, and every time it makes people feel full of enthusiasm and madness, making people wonder if they are a cult organization from somewhere.
…This is actually the most important factor that allowed EXO to be selected for the Billboard 'Internet Popularity Award' even though they have not released an English album.
However, this kind of spontaneous fan promotion has not received any response so far, and it is also quite annoying to passers-by, making many people disgusted with the name EXO without even listening to their songs.
However, it did in fact allow EXO's fame to grow significantly without any US schedule... and without Ji Jingyuan and other members, nor SM realizing it, it even reached the point where it affected invitations from billboards.
On May 5, an Aili named Hill was promoting his idol online. After a while, he found that this year's Billboard was about to be held, so he proposed inviting EXO under the SNS of the Billboard.
After posting it, he felt unsatisfied, as he thought the official SNS operators had no right to decide the list of invited artists, so he thought about it and went to the SNS of Mike Mahan, the organizer of the Billboard Music Awards and the current CEO of the American Television Production Company DCP. He first recommended EXO's achievements to him, expressed the fans' urgent needs, and then left a message saying "I hope EXO can be invited to attend this year's Billboard."
He has sent this kind of recommendation many times, but basically no response, and he is often scolded for leaving random messages everywhere... It is just because of the passion in his heart that he continues to do it spontaneously even if no one responds.
What he never expected was that an hour later, this habitual message was actually responded to.
"Don't worry buddy, it's done."
He thought he had seen it wrong, but after staring at it for a long time, he was sure that the person who replied to him was the CEO of DCP himself.
'Already finished?'
This means EXO will be invited to this year's Billboard Music Awards?
Hill stared at the reply message for a long while, suppressed his excitement, and asked again as if to confirm: "Hey, are you sure? EXO?"
Unexpectedly, the CEO seemed to be quite free. Half an hour later, he replied again with a very firm wording: "Of course."
oh! XX!
HIll was so shocked when she saw the confirmed reply that she cried out loud. She took screenshots of the two messages and circulated them everywhere in the fan group. Fans who heard about it forwarded and liked the messages, and it soon became a carnival for Amei Aili.
As the beacon of the world entertainment industry, there are people in the Peninsula who are keeping an eye on the news here. When they found out that the news of "EXO will be participating in the Billboard Awards" suddenly became a trending topic, they were instantly shocked and quickly converted the news into domestic sales and released it back.
In just one afternoon, even though EXO was not in the Peninsula at all, the news that 'EXO will be attending the Billboard Awards' had already topped the entertainment hot search headlines in the Peninsula.
Not only did the fans start to party in disbelief, but it also immediately sparked a lot of discussion among passers-by:
"I was on the subway when I saw the news, and I missed my stop! When EXO won first place, Billboard sent a tweet to congratulate them, but now they went directly to receive the award."
"Isn't XO currently at an event in Japan? I've been waiting for news about their concert in Nissan, how come they're suddenly going to Billboard? When did they sneak into A-Mei?"
"I was arguing with a VIP a few days ago. Now I can only say that the name of the group EXO has the word 'win' written on it."
"Please, senior fans, stop taking advantage of your age. They have been in the industry all their lives and can only stay in this peninsula. We are different. EXO paved the way!"
"Don't worry, I checked all the B charts. EXO should be selected as the best social artist this time. This award is based on the B chart 'Top Social Artist'. (Screenshot) As shown in the picture, the number of votes for this list was only 500 million last year, but it suddenly became 2500 million this year? The population of the peninsula is only 5000 million. Haha, I can only say that SM has gone crazy and sold out tickets to this extent."
"Is Billboard bowing to traffic now? Look at the comparison of previous years' winners. Before it was always Justin Bieber, but now EXO can also be selected. I really can't stand it. The musicality has been reduced to a dimensionality attack."
"Do you know that Samsung Electronics is the main sponsor of Billboard? I can only say that those who understand will understand."
"As a passerby, I really don't understand your thinking. As the representative of K-pop, EXO's recognition by the mainstream market in the United States is not something that the people should celebrate and be happy about. Why do you act as if you have done something that angers the heavens and the people?"
"Happy? Hahahaha, seeing EXO doing so well, I feel worse than killing myself."
Due to some historical and cultural reasons, the Korean Peninsula has an innate admiration for European and American culture in all aspects. The same is true for entertainment such as music, and it is even more obvious.
The industry has always viewed entering the U.S. market as K-pop's ultimate challenge and goal.
However, after trials by major brokerage companies, there were no substantial gains or progress. For example, popular groups such as Girls' Generation and Wonder Girls all failed in Europe and the United States, making a loss in return for publicity.
Although PSY was very popular for a while, and even won a Billboard award, it was only a flash in the pan.
After many failures, both industry insiders and the general public seem to have acquiesced that Kpop is just a niche in Europe and the United States, and that they have a congenital feeling of being inferior to those top European and American singers and pop music.
This time, EXO's selection for the Billboard Awards has rekindled many people's desire for strength, and they feel that this represents Kpop's re-connection with mainstream European and American music.
Although they know that it is not a big prize, and they don’t know whether they can win the prize yet, many people think that being selected and being able to participate in the competition to some extent actually represents the recognition of EXO by the A-market.
A.I.R.L.D. was of course overjoyed, showing off, celebrating, promoting, and discussing support plans while at the same time stepping on a fellow boy band. However, haters were furious and looked up a lot of information to discredit the award, saying it was of insufficient value and full of shady dealings.
For a time, all kinds of doubts, conspiracy theories, and ancient defense-breaking scenes were everywhere, and passers-by were scolding each other, making the entire network lively.
These include but are not limited to:
The Qingtai page also appeared petition invitations for "awarding EXO the Cultural Medal" and "EXO's early military service."
The two major companies held intensive meetings today to review SM's overseas strategy for EXO, and an insider revealed that JYP gave GOT7 extra English lessons overnight.
There were also funny scenes like 'A user tweeted 'EXO plagiarized BAP' and it turned out to be a YG Family fan account'.
Seeing such a big response, SM could no longer sit still and came forward to confirm that EXO will attend the Billboard on May 5th at the end of the month. The official certification immediately caused greater discussion.
And the heat is getting more and more intense, it seems that this is no longer just the fans' carnival and the black fans' jealousy, it has evolved into a matter of national honor.
…………
"The bulletin board, Jingyuan and the others are actually hanging out there?"
In the practice room of Red Velvet in the SM building, several members who had reunited after two days of rest were amazed at the news that dominated the trending searches. Among them, Son Seungwan was the most jealous, staring at his phone and talking in amazement.
"Hasn't someone figured it out? Are those selected considered the 'Popularity Award'?" Kang Seul-gi slightly questioned.
"Come on, this is Billboard. They are competing with Bieber and Taylor Swift. Winning the Popularity Award is impressive."
Son Seungwan immediately corrected Kang Seulgi's wrong idea with righteous words, and at the same time explained to her the value of the Billboard Music Awards.
Ever since she had cleared the rift with Chi Jingyuan, she had been bragging about this same-age friend even more excessively in private, to the point of it feeling like she was bragging out of revenge.
"Well...that's true."
Jiang Seqi thought about it and nodded in agreement.
It is indeed very impressive. For these Peninsula idols, top European and American stars like Justin Bieber and Taylor Swift are completely legendary stars. Although they are also artists, they themselves feel that they are not in the same world as them.
And now, the senior group and familiar friends from the same company are going to compete with these legends on the same stage, which makes Red Velvlet and others feel a little unreal.
And because I am too familiar with EXO, I feel frustrated that the gap is too big.
However, several people quickly adjusted their mentality... It is still a bit too hard on themselves to compare with EXO now, and their goal now is to work hard to catch up with Twice.
Red Velvet, previously the top girl group of the new generation, has been overtaken by Twice and has surpassed them by a long way.
Although they don't say it, they are definitely unwilling in their hearts. However, they are still quite confident about the current album and are working very hard in preparation.
"By the way, Joohyun-unnie."
Several people were chatting excitedly. Jin Yilin suddenly remembered something and looked at Pei Zhuxuan who seemed to be sending a text message next to her. She asked curiously, "Didn't we include the song "You Better Know" written by Jingyuan Oppa this time? Will Oppa be the producer of this song?"
"what?"
Pei Zhuxuan, who was concentrating on the content of her mobile phone, was suddenly called and screamed in surprise. After hearing what Jin Yilin said, she hesitated for a moment, shook her head, and her tone seemed a little unfriendly:
"I don't know either...just ask him yourself, why are you asking me?"
…………
EXO in Japan certainly felt the hustle and bustle of Ami and the Peninsula, as well as the fans' enthusiasm. Chi Jingyuan even received several inquiring text messages from his friends. Obviously, the news of EXO's selection on the Billboard was a surprising thing not only for ordinary fans, but also for idols in the same field.
For example, Kim Taeyeon, as an idol who has really made it through the US, has personally experienced the xenophobia and arrogance of the market there. In her stage performances, apart from students and communities in the Peninsula, as well as Asian people, few people are interested in Kpop. It is really frustrating that she has made no progress despite her efforts.
As a result, EXO broke in silently?
In fact, EXO themselves didn't expect that it would spark such a heated discussion. Seeing all the flattery on the Internet, they were actually quite happy.
But after the excitement, pressure came overwhelmingly... I'm bragging so much now, if I don't get the award and just go on a trip, all the praise now will boomerang back at me.
But after all, it’s the end of the month, and EXO no longer has the time to think about it.
Because on May 5th, their second Japanese album was officially released.