boyutpedia Chapter 474 Chopsticks: A Way to Make Chen Jincheng One of Our Own!
Chapter 474 Chopsticks: A Way to Make Chen Jincheng One of Our Own!
Chapter 474 Chopsticks: A Way to Make Chen Jincheng One of Our Own!
What Mr. Zhao saw was, of course, "the testing of more than 5000 products promoted by Ershi Xingchen in a video on that day".
The key point is that more than 5000 products were sold on that day.
Although we don't know how long the sales cycle of Er Shi Xing Chen is, selling more than 5000 items in one video is absolutely terrifying. Previously, everyone was focused on Chen Jincheng's sales data, only on the sales data of the "Cheng Girls" under Chen Jincheng's planning, and no one paid attention to the sales data of Er Shi Xing Chen's ordinary artists.
It's important to know that Chen Jincheng doesn't do many live-streaming sales events; the company's daily performance is mostly reflected in the sales activities of ordinary celebrities.
These celebrities may not have much sales data, and they may not be on the list or attract much attention, but what if you add up all of their sales data?
It's worth noting that Ershixingchen is an MCN company with the most artists across the entire internet.
The fact that this cycle saw over 5000 products sold speaks volumes.
Although the prices of the products are unknown, a rough calculation shows that with an average of 200 sales per product for more than 5000 items, that's 100 million orders. If the average price per order is 50 yuan, then the sales revenue would be 5000 million yuan.
Moreover, he believes that given Ershixingchen's capabilities in video e-commerce, his predicted figure may be even higher.
What does this mean?
The Second Star is a super channel for the circulation and sale of goods.
Therefore, once this news became known to the outside world, with a valuation of over 600 billion, there were definitely people scrambling to raise funds.
Hearing Mr. Zhao's anxious voice on the phone, Lei Xiaojun smiled and said, "Mr. Zhao, I'll contact General Manager Chen as soon as I hang up."
He knew the other person must have understood.
After hanging up, he dialed Chen Jincheng's number.
Chen Jincheng returned to Linhai City after the Chinese Music Carnival ended.
When Lei Xiaojun called, he was in his office working on plans to release a song about his deceased wife's memories.
He answered the phone immediately: "Mr. Lei."
Lei Xiaojun's voice came through: "President Chen, good news. Mr. Zhao, the backer of that capital in Beijing, has agreed to a 15% stake and a 100 billion yuan financing, and he wants to meet with you."
Upon hearing this news, Chen Jincheng smiled and said, "President Lei, could you please arrange a time for me to go to Beijing?"
"Okay," Lei Xiaojun said with a smile, "See you in Beijing then."
After hanging up the phone, Chen Jincheng breathed a sigh of relief. The financing for Ershixingchen was confirmed, which not only gave Ershixingchen a powerful backer but also solved the problem of finding a financing partner.
Kuaishou must be very troubled by his problem now, right?
When the other party realizes that they can't eliminate his influence on Douyin by digging or any other means, and that he is gradually boosting Douyin's popularity, even bringing attention and traffic to Douyin despite this scandal, then Kuaishou really needs to panic.
Their ultimate tactic was to turn him into one of their own, especially after they learned that he had raised so much money that he could raise funds for Kuaishou.
The release of his late wife's memoir is also a bargaining chip for him to increase Douyin's popularity and attract attention.
Now, because he has been praised by his superiors and is the only beneficiary of this Douyin video e-commerce scandal, all the attention on the internet is on him. Therefore, he will hype up the memoir song, and these video editing accounts will immediately go all out to make moves.
At that time, everyone's attention will be focused on the memoir of his deceased wife, especially the gossip about him and Lin Shichang. This kind of celebrity feud can turn everyone's attention to it, and it is what everyone likes to follow.
When he releases those songs, and everyone discovers that each one is of such high quality, and is also moved by the fact that the music videos are memoirs of his deceased wife, then those who are paying attention will be very shocked.
The more songs he releases, the more impressive they will be. I believe that when he releases about 10 songs, those who are following this will become his "spiritual shareholders," expecting his next songs to be of that quality as well.
This kind of spiritual shareholder mentality is similar to the psychology of everyone hoping that "Ne Zha" would break historical records as its box office grew higher and higher.
Chopstick hands.
Chen Yixiao was indeed very troubled by Chen Jincheng's situation. As he expected, Douyin was using Chen Jincheng for promotion again, and Chen Jincheng was indeed a force to be reckoned with, having become an industry benchmark. With Douyin buying popularity, articles, reviews, and expert endorsements on various platforms, the public opinion had slightly improved.
But what's even more important is that someone suddenly posted a data thread about the Second Star, something he hadn't paid attention to before.
"Has no one noticed what's truly remarkable about Er Shi Xing Chen? It's not that they escaped unscathed during this incident, but rather that over 5000 of their products were randomly selected for inspection that day! That's the most terrifying part!"
"More than 5000 products, what does that mean? I did a rough calculation, and I was shocked when I did. Not only did Ershixingchen sell more than 5000 products this time, but it has sold this many products in the previous few sales cycles."
"Many products have even approached Ershixingchen repeatedly because of their excellent video sales data. Moreover, I have compiled their sales data for two live streams, and both times the sales exceeded 1 million yuan, with the last time reaching 1.5 million yuan."
"Moreover, the sales data from this video is still increasing, which is obviously because those who have bought the product find it useful and have become repeat customers. These repeat customers will gradually become die-hard fans of Ershixingchen."
"It seems that only Ershixingchen has noticed the importance of this group of die-hard fans. They will buy things from Ershixingchen's video sales platform just like they would shop at a regular store."
"That's why the Second Star Empire established a comprehensive quality control system from the very beginning."
"Let me add something else. Perhaps many people don't understand the concept of 1.5 million. To give you an example, JD.com's daily sales are only a little over 10 billion. In other words, the sales channels of Ershixingchen are already equivalent to one-tenth of JD.com's."
"Moreover, this kind of live-streaming sales is more vertical and targets a stronger customer group, which is enough to prove that this emerging industry will be a brand new way of online shopping."
"Right now, it's just a second-generation Star, and there are so many media companies. When they all come together, or when this emerging channel is fully developed, it will be able to compete with traditional shelf-style online shopping platforms like JD.com and Taobao."
Honestly, the data from this post came as quite a surprise to everyone.
Previously, everyone was focused on the fact that Chen Jincheng wasn't punished and was even praised, but no one really cared about how well Er Shi Xing Chen was selling products or how much he sold.
Now that everyone has seen this post and video, they realize how amazing Ershi Xingchen is, and how promising Douyin's shopping cart function is.
Chen Yixiao was like that. He knew that the shopping cart function had great potential, as could be seen from the impact on Douyin. However, he was ultimately a technical person and lacked vision for the market landscape. He usually relied on the advisory team for analysis.
Therefore, he didn't really understand the potential of this feature.
Now we know that this feature, once developed, can actually compete with traditional online shopping platforms like JD.com and Taobao. If they can defeat Douyin and go public, their market value might just reach another trillion.
However, he also became more aware of Chen Jincheng's influence.
Even if Chen Jincheng doesn't sell products, the sales data of Ershi Xingchen is enough to support Douyin's video sales function.
In that case, even if they launch this feature on Kuaishou, they won't be able to compete with the other party's shopping cart feature. Kuaishou can't find a company like Ershixingchen right now.
Unless we poach Chen Jincheng and have him also do video e-commerce on Kuaishou.
But if they could find Chen Jincheng, they would have done so long ago.
This is a dead end.
"What's the best way to deal with Chen Jincheng?" Chen Yixiao asked his assistant with a troubled expression.
The assistant was embarrassed: "Mr. Chen, we've tried everything we could. Given Chen Jincheng's current status and position, he probably won't care about any benefits, traffic, or recommendation resources. If we try to poach him with those conditions, we'll just look like clowns. Unless we can offer something that will tempt Chen Jincheng, we shouldn't humiliate ourselves by talking to him about this kind of thing."
Upon hearing this, Chen Yixiao's eyes suddenly lit up.
Something that would move Chen Jincheng, that should be acceptable, right?
Thinking about it, he immediately took out his phone and made a call to another major shareholder of the company.
(End of this chapter)