boyutpedia Chapter 402: Preparing for Livestream E-commerce! The 'Old Guys'!
Chapter 402: Preparing for Livestream E-commerce! The 'Old Guys'!
Chapter 402: Preparing for Livestream E-commerce! The 'Old Guys'!
When Chen Jincheng heard Linghua agree, he smiled and said to Sister Hong, "Sister Hong, sign contracts with Teacher Linghua and Teacher Zeng Yi as soon as we get off the plane. Also, find out which stadium is the largest in Suzhou and contact them to start preparing for the concert immediately."
"After the Jiangsu TV New Year's Eve Gala, we will start the Phoenix Legend tour concert. The venues for the other nine concerts will also be selected soon. The venues must be large."
“Okay, boss.” Sister Hong nodded.
She was a fan of Phoenix Legend and knew that the two had many fans. After all, before she and her husband got married, she had always wanted to see a Phoenix Legend concert, but they had never held one.
She used to think that the two of them made money too easily and looked down on the tiring work of holding concerts, and were just lazy bums.
Who knew that these two thought they had no fans, so they didn't dare to hold a concert? Isn't that a joke?
Moreover, he knew that if this news got out, many Phoenix Legend fans would be stunned.
Then I wondered, is that right?
How could these two people misunderstand me like that?
The concert will definitely be a huge hit.
Linghua and Zeng Yi were stunned when they heard his words. So fast?
They finally agreed to sign the contract, but before they even saw it, the other party had already started to seriously discuss the concert. It was really going to be 10 shows, and they wanted the largest stadium available. Weren't they afraid of losing money?
Linghua asked with some concern, "Mr. Chen, shouldn't we take this a long time to plan? After all, there are many things to prepare for a concert. The two of us have no experience, and we also need to invite some guests, as well as backup dancers, on-site staff, photographers, lighting, and so on."
Sister Hong immediately smiled and said, "Don't worry, teachers. Our Second Star is the number one MCN company, and we also have strong capabilities in the film and television sector. We have plenty of talent in backup dancers, live performances, photography, and lighting. We can quickly assemble a team to handle this matter."
"Moreover, regarding the guests, the boss can go on stage, Jiang Xiaobai and Xiaowanzi can also go on stage to sing the original songs, and our company has many dance influencers and related influencers who can be brought over to be your backup dancers."
This is one of the benefits of a company organizing a concert. For a company to survive in the long run, in addition to its reputation, it also needs to get all departments of the company moving and ensure that the artists can make money.
If the concert doesn't lose money after deducting costs, it will benefit Er Shi Xing Chen.
Firstly, the talent team gained experience, received training, and earned bonuses. Secondly, the company's artists could earn money through these concert performances, which strengthened their sense of belonging to the company.
In addition, the increased fame can help the company thrive, making it easier to sign other stars and singers in the future.
Besides, this concert will definitely make money.
Xiaowanzi and Jiang Xiaobai's pretty faces lit up with joy upon hearing this. After all, participating in offline music events can't compare to a concert in terms of prestige, even if it's just as a guest.
Hearing Sister Hong's words, Wang Qiqi felt somewhat disappointed, frustrated, and also a little envious.
After all, she joined Niseko's Starry Night before Maruko, and now Maruko already has an original song that has been included in the concert plan.
She seemed completely ignored, but couldn't resist spending 50 yuan to activate an hour of unlimited Wi-Fi on the plane, then sent the shopkeeper a pitiful emoji. (Don't come here and scold me for not having Wi-Fi on airplanes; what era are we living in? Just a quick fact: if your ticket shows a Wi-Fi icon after the flight number, or if the information is in the handbook in your seat pocket, you can connect to Wi-Fi, but it costs money.)
Chen Jincheng connected to the in-flight internet as soon as he boarded the plane, so he received a WeChat message from Wang Qiqi immediately.
He naturally understood Wang Qiqi's thoughts, and deliberately smiled and said to Sister Hong, "Sister Hong, Qiqi can also go on stage and sing an original song."
"Okay, I'll arrange it." Sister Hong nodded with a smile.
Upon hearing this, Wang Qiqi's aggrieved expression immediately turned into a smile.
If the boss says that, he'll probably write a song for her, right?
Otherwise, where would she get new songs?
Cen Cen, who was next to her, smiled and said, "Congratulations, your boss should be writing a song for you now."
"Mmm!" Wang Qiqi responded softly, then sent her boss a smiley face.
Chen Jincheng did not reply, but instead said to Linghua and Zeng Yi, "Xue Qian will also be at the New Year's Eve Gala of Jiangsu TV this year. I can invite him to be a guest. If you have any close friends, you can also invite them."
Zeng Yi immediately said, "We can invite Lao Zhang over."
"That works too," Linghua said definitively.
"Teacher Zhang Xinze?" Chen Jincheng asked subconsciously.
The reason we were able to guess is because in another world, Phoenix Legend and Zhang Xinze have a very good relationship. Zeng Yi loves collecting things and often takes the things he buys to Zhang Xinze for appraisal.
Moreover, when Phoenix Legends were cursing, Linghua was the main attacker, Zeng Yi was the assistant, and Zhang Xinze was just helping to curse.
The two even played games together frequently. Zhang Xinze complained that Zeng Yi loved to steal kills, while Zeng Yi complained that Zhang Xinze would just flirt with girls when he logged in. Linghua said that she was just responsible for killing everyone.
This man was hailed as the "Prince of Love Songs" by a generation, and was also known as an illogical figure who remained single his entire life while singing love songs.
“Yes, it’s Lao Zhang.” Zeng Yi nodded.
"Now that Sister Hong has confirmed the venue, have her contact Teacher Zhang," Chen Jincheng said, not forgetting to give Sister Hong a knowing hint.
Actually, Zhang Xinze's current situation is not good either. It's mainly because singers of his generation are not doing well. It's as if they have been eliminated by the trend.
But he knew very well that this was just an illusion. Before he transmigrated, there were many veteran musicians who became wildly popular, even directly overshadowing those young idols. The main problem was that the music scene was declining and beyond saving.
Right now, "Big Bowl Wide Noodles" is all the rage. But when "Last-Time Cramming" comes out, especially on the hottest music variety show, you'll know what helplessness really means.
So, when old songs become popular again, today's young people realize how popular the post-80s and post-90s generations are, and that songs from more than a decade ago can still be popular today.
Most importantly, those singers who became wildly popular more than a decade ago had a misconception: they thought they were washed up and didn't have many fans anymore.
The truth is that their fans already have families and jobs, and they don't have as much time to follow their idols or cheer them on online as the fans of those young idols.
This creates a false impression.
But when they are actually bullied, their fans will speak up to support them. It is only then that people realize that their fans are the ones with the greatest power and the most financial resources.
Take Zhang Xinze for example. Back in 24, he was ridiculed by young idols who said he was an outdated old guy who didn't even dare to hold a concert for 2 people.
At the time, the young man who had made the sarcastic remark had just held a concert for 5 people and was full of pride and self-satisfaction.
But the other party had no idea that even in 16, his concert was sold out with 3 people. If it weren't for the poor promotion of that 8-person live concert, which almost became a flop, and the lack of response to the songs he released in 17 that changed his style, the concert he held in 18 would not have been a small concert with only 1-2 people.
In short, it's a matter of publicity and exposure. Coupled with the trend of the times and capital's pursuit of young and handsome men, the internet is full of buzz surrounding these young and handsome men, making these older, talented people feel insecure.
The statement made by a singer who reported a certain voice, that "capital is stifling the Chinese music scene," is highly significant.
But sometimes the market will give these investors a hard slap in the face.
Phoenix Legend is like this, and so is Zhang Xinze.
After he was ridiculed, his popularity actually increased. He didn't need any promotion. Then, as everyone knows, Zhang Xinze set a concert record. He directly sold out his concert at the Bird's Nest, with over 100,000 tickets sold out.
At first, it was only people born in the 80s and 90s who were scrambling for tickets, but as he became popular, many young people listened to his songs and thought they were good, so they joined the ranks of those trying to buy tickets.
Most importantly, Zhang Xinze does not have a company contract; he has long since established his own independent studio.
It is precisely because the studio has limited capabilities that it cannot grasp popular trends, does not know how to judge the target audience, and has insufficient publicity and exposure, or simply does not understand publicity and exposure.
Therefore, we can also secure a partnership with this company.
If you help Phoenix Legend organize a tour, you can also help them organize one too.
In this way, within the next year, Second Star will not only be able to open up a way to make money, but also give the people in the company something to do and allow the company's artists to earn activity fees, thus having an additional source of income.
Kill two birds with one stone.
When the era of live-streaming e-commerce arrives, he can learn from the three sheep of his past life and hold a large-scale music festival, easily attracting tens of thousands of people.
Although it was advertised as a free performance for fans, claiming to be a loss-making endeavor, the truth is that this event helped Xiaomeizhen gain a huge number of followers and increased fan loyalty.
In addition, the increased popularity brought by their artists and video editors was phenomenal, which greatly benefited subsequent product sales and brand collaborations. Of course, there were also the live stream ads, since the live stream was running at the time. Those married women and young female apprentices gained a lot of followers just by dancing around, especially their leading lady, whose live stream viewership broke 5+ on its own and remained stable.
Therefore, it's not surprising that rumors circulated that her relationship with her master was ambiguous.
Who can withstand this?
To paraphrase a line from The Lion King: I know this trick well. Even without ticket revenue, I still make a whopping 5000 million.
Naturally, the most important benefit was boosting the local economy and gaining official support. Ambulances, signal vehicles, rescue helicopters, and other equipment were prioritized for the music festival.
This is also part of his preparations for live-streaming e-commerce.
After all, live-streaming e-commerce is the largest segment of MCNs and the future trend, which is why many big names have entered the field.
After that, they will definitely launch the Second Star Selection account, which will focus on live-streaming e-commerce.
Therefore, it's worth learning from the Three Sheep's approach. Holding a music festival in Linhai City would be another gift to Linhai City in exchange for their full support for e-commerce.
The key is that there are plenty of "old guys" like this in the entertainment industry, and there's no competition for them; everyone is chasing after young, fresh faces.
It's widely rumored that Chen Jincheng likes to inherit skills and likes ancient things. So, it's not a problem for people to like things that are a bit old, right?
Then we can turn the Second Starry Sky into a retirement home, and then tell everyone not to underestimate the 'old guy'.
Once the music festival is held, their Second Starry Sky will be able to provide the singers to host the festival, and all the exposure will be their own company's. They will also receive the full support of Linhai City. Why not?
If the three sheep can invite 3 fans to a music festival for free, he can invite 10 for free.
As for why it's not more, it's because the largest area in Linhai City can only accommodate 10 people.
As for whether or not there will be a loss?
I'm not kidding, if it really attracts 10 people, the city of Linhai will be eager to help him cover his losses and get the music festival up and running.
It's safe to say that this move by the three sheep was an absolutely brilliant and unconventional stunt in the history of live-streaming e-commerce. Seriously, if it weren't for the sheep's own foolish actions, what the other side did would have been truly amazing in the live-streaming e-commerce industry.
If this technique had been introduced as soon as live-streaming e-commerce emerged, it would have absolutely stunned the entire industry.
Can this still be done?
Chen Jincheng continued chatting with Phoenix Legend when Hong Jie suddenly said, "Boss, we've investigated and found out that the largest stadium in Sujiang is the Olympic Sports Center. It can easily accommodate 65000 people for a concert. I've already had the company contact them, and I've also asked Lao Chen to lead the planning team to set up a concert preparation group."
“Yes.” Chen Jincheng nodded.
Linghua and Zeng Yi exchanged glances. They really hadn't expected that Ershi Xingchen would value them so much. They knew that the contract hadn't even been signed yet, and Ershi Xingchen had already started to do everything they could to prepare for them.
Seriously, after being in the industry for so long, I'm moved by this new boss again.
Zeng Yi took out his phone and found Lao Zhang on WeChat, sending him a message: "Lao Zhang, Linghua and I are going to have a concert. Come and be our guest."
On the other hand, Zhang Xinze is also struggling with his new song.
He is currently seeking a breakthrough. The trends have changed, and he has been trying to write songs that fit the current trends, but it hasn't been very effective and has instead drawn criticism.
Since he didn't achieve the desired results online, he's hesitant to hold concerts anymore. This year, he almost didn't even sell out 1.5 tickets for his several concerts.
He can't bring himself to hold a small concert.
But he had no idea why.
Back in 16, he easily held a concert with a capacity of 3 people. Although the 8-seat venue almost became a flop, it still reached 4+ people. But why did things get worse and worse after that?
At this time.
He also saw the WeChat message sent by Zeng Yi.
Somewhat surprised.
These two have always avoided concerts whenever possible, so why did they suddenly change their minds?
So, while drinking water, he replied to Zeng Yi with a voice message: "Okay, where are you planning to open it? What size is it? I can offer my experience if you don't understand anything."
Zeng Yi immediately replied: "The Suzhou Olympic Sports Center can accommodate 6.5 people for 10 games."
"Pfft!" Zhang Xinze spat out a mouthful of water all over his phone when he saw the message.
These two are joking.
You've never held a concert like this before.
The key issue is that they don't realize the trends of the times no longer apply to people like them. If they hold such a large concert and there aren't many people there, wouldn't that be embarrassing, like the concert where he almost suffered a Waterloo?
After just one incident, he was filled with lingering fear, not wanting to ruin the reputation he had built up over a lifetime.
I haven't seen several singers from the same era hold concerts with tens of thousands of people in attendance, but only sell 3000 tickets.
The event ended as soon as it started, and they couldn't even organize a tour.
His tour this year almost didn't sell out even with 1.5 tickets for one show; it was a close call.
I genuinely don't know where the problem lies.
Perhaps this is the power of the times!
This made him quite envious of the new generation. They don't have many songs, and they even sing covers at concerts, yet they can easily hold sold-out concerts with over 5 attendees.
These two guys are saying they want to hold a huge concert? Aren't they afraid of a disaster?
He immediately asked, "Didn't you do any research? Aren't you afraid of messing it up?"
Zeng Yi replied, "I'm scared to death, but some big shot insists on organizing this concert for us, and it's going to be 10 shows in a row, with over 10 people in attendance. Now I'm not only scared, but also very nervous. What should I do? I feel like I need some advice."
Upon seeing this reply, Zhang Xinzhe opened his mouth, unsure what to say, and quickly composed himself before replying, "I can't give it to you!"
Zeng Yi immediately asked, "Are we still friends? We're going to have our first concert together."
Zhang Xinze was speechless: "Why don't you come to my Versailles? I've never even held a concert with 10+ attendees, how can I give you any experience?"
Speechless as I am, I'm still quite surprised. What kind of company would promise to put on a concert of this caliber for his two friends? How much trust do they have in them?
The key question is, if this can be done, can he do it too?
Currently, his two friends are in a worse situation than him.
On the plane, Zeng Yi's cheek twitched when he saw the reply message. It seemed to make sense, and the other party didn't have this experience either.
Just as he was thinking, he heard Sister Hong suddenly say, "Boss, you two teachers, you've become famous online."
(End of this chapter)