boyutpedia Chapter 391 Let the storm rage even higher! Why are the ratings dropping?
Chapter 391 Let the storm rage even higher! Why are the ratings dropping?
Chapter 391 Let the storm rage even higher! Why are the ratings dropping?
Huang Zhen was somewhat skeptical of his assistant's words because they didn't make sense. "Bring Dad to Study Abroad" was clearly number one in both viewership ratings and online streaming numbers, so how could it have such a bad reputation?
He immediately took out his phone to check online, and then his face darkened.
"Take Dad to Study Abroad" is truly a collection of melodramatic plot points; it doesn't skimp on any of them.
Seriously, I can't believe I watched this show. I'm speechless. Let me list all the terrible things about it!
"..."
Everyone is criticizing the show "Take My Dad to Study Abroad".
Huang Zhen looked at these review videos and posts, his face turning extremely gloomy.
After all, anyone would feel upset if their show received the best ratings but was then criticized like this.
However, he is not someone who can be so easily influenced, given that he is the head of Tencent Pictures.
He immediately started looking at the comments related to "My Biological Dad and Stepdad" on iQiyi.
Surprisingly, it was also filled with criticism and ridicule.
Seriously, watching "My Biological Dad and Stepdad" gave me a stroke.
"What era are we living in?! How can they still produce such a terrible drama like 'My Biological Father and My Stepfather,' with a plot reminiscent of the 70s?!"
"This screenwriter must be someone from before the 70s, right? Otherwise, how could they possibly think that a cerebral hemorrhage plot point is normal?"
"..."
Looking at the unanimous criticism, Huang Zhen seemed to realize something: "If I'm not mistaken, there should be a lot of praise for 'All Is Well' online, right?"
He immediately began to examine it again.
As expected, "All Is Well" received mostly positive reviews and was very popular.
He became even more certain: "Chen Jincheng is indeed a master of the short video industry; his online tactics are truly impressive."
Upon hearing this, the public relations manager asked, "Mr. Huang, are you saying that all this online public opinion and reputation is manipulated by Chen Jincheng?"
Huang Zhen said with an air of complete confidence, "That's for sure. Their 'All Is Well' has the lowest ratings and the worst online viewership. The other party must be anxious. So, they want to use this method to generate buzz, smear our two dramas, and mislead the audience. I heard that the other party has a very powerful video editing team, even more powerful than online trolls?"
"This must have been done by the other side using that video editing team. It's a pity it's too obvious, making it obvious at a glance. Look at these posts, saying our drama is melodramatic, saying the plot on iQiyi is brain-dead, but if it were 'All Is Well' with its patriarchal plot, they would resonate with it and feel a sense of identification, right? That's such a double standard."
"A storyline that favors sons over daughters, isn't that even more melodramatic, or doesn't it cause brain damage? Such excessive double standards are the biggest weakness of the other side; this kind of tactic is really too naive."
The PR manager actually thought this made sense: "Now that you mention it, Chen Jincheng is really despicable."
Huang Zhen immediately ordered: "Issue a public relations announcement to expose Chen Jincheng's scheme and see how he continues to act. At the very least, we cannot allow ordinary viewers to be misled by them."
"Yes, Mr. Huang." The public relations manager nodded immediately and went out to handle the matter.
Not long after, the public relations manager of Tencent Video released a video announcement: "We at Tencent Video don't want to say much about the malicious comments online. We let the data speak for itself. Even if some video websites are good at playing the internet game, don't treat us like fools."
"The same contradictory plot, but we call it melodramatic, while on iQiyi it's like a stroke. Your drama is so suffocating because of its patriarchal values that it resonates with everyone. You treat everyone online like fools. When you find out that everyone isn't a fool, you'll suffer a backlash."
Liu Dong of Aiqiyi naturally also saw the overwhelmingly negative reviews of their drama online.
He also felt that something was wrong and suspected that it was the Second Star's side that was behind it.
So when he saw the announcement from Tencent Video, he immediately liked it and had people share it, directly targeting Ershixingchen, adding: "Please do not engage in malicious competition, please let the data speak for itself."
This immediately caused a sensation online.
Anyone can see that these online posts and videos are malicious comments orchestrated by Chen Jincheng's cronies. It acknowledges Chen Jincheng's prowess on the internet but warns him to let the data speak for itself.
After all, everyone is paying attention to this show right now.
However, the announcement from Tencent Penguin Pictures did not seem to elicit much of a response.
Especially for those who have watched all three shows, I really think the reviews and videos online are very fair. They really did not wrong "Bring Your Dad to Study Abroad" and "My Biological Dad and Stepdad".
Bloggers like Zhang Keke couldn't help but laugh when they saw this response.
Has this been interpreted as malicious commentary, making her a lackey of Chen Jincheng?
She was speechless.
Moreover, what do you mean by saying that "Bringing Dad to Study Abroad" is melodramatic, "My Biological Dad and Stepdad" is idiotic, and "All Is Well" is suffocatingly resonant due to its patriarchal bias, is a double standard?
Is she hypocritical?
She edits and explains things truthfully, isn't that good?
What's wrong with the heads of Tencent Penguin Pictures and iQiyi Pictures? Do they think they're so clear-headed, so intelligent, and in control of everything?
No wonder he was outmaneuvered by Chen Jincheng.
But the more she did that, the more she wanted to criticize. She felt she would be letting down the person who called her Chen Jincheng's lackey if she didn't edit and explain every single melodramatic detail of the drama "Bringing Dad to Study Abroad".
Inside the hotel, Chen Jincheng had already brought Hehe and Ximeng, one on each arm, to the hotel lobby. Long Ni was already waiting downstairs, ready to have breakfast together.
As she watched Chen Jincheng come down with his arms around his boss and Xi Meng, the image of the three of them rolling around together without any defense flashed through her mind.
This……
It's embarrassing just thinking about it.
"Boss! Mr. Chen, Miss Ximeng." Long Ni greeted the three of them with a smile.
Hehe asked her, "Longni, have you thought it through tonight?"
"Ah!" Long Ni was startled. She understood what her boss was talking about. How was she supposed to feel about this?
She quickly changed the subject, saying to Chen Jincheng, "Mr. Chen, there are discussions online about the three dramas right now, and many of them are criticizing the other two. But Tencent Video says that you hired people to give them bad reviews, and that these bad reviews are double standards. They saw right through you."
"Why is it considered double standards to criticize them?" Sister Hehe was annoyed, but after reading the announcement from Tencent Video online, she also had some doubts: "Chen Jincheng, I think Tencent Video makes some sense. Why is it that when it comes to 'All Is Well,' the suffocating plot of male chauvinism is considered to resonate with the audience?"
Chen Jincheng shook his head and pinched her cheek: "With your eye for talent, you're investing in film and television? You'll lose all your money sooner or later."
Hehe was unhappy: "Chen Jincheng, you're cursing me. Even if I lose everything, it's your responsibility. I'm just investing with you, so you don't have to take responsibility. I don't ask for much, just to be my boyfriend."
Upon hearing this, Chen Jincheng immediately said, "Hehe, then I must make sure your investment makes money."
"Chen Jincheng, you bastard." Sister Hehe was speechless.
Is it really that hard to make her my girlfriend?
Xi Meng asked curiously, "Boss, what's going on here?"
Chen Jincheng said with a smile: "Let me teach you a lesson. The plot of male chauvinism that is suffocating is indeed very melodramatic, but you have to distinguish the situation. The melodrama in 'Take Dad to Study Abroad' and 'My Biological Dad and Stepdad' is that the melodrama is on the main characters. The moral blackmail of the 'brain hemorrhage' also affects the main characters. It is the main characters who suffer."
"When you watch TV dramas, do you identify with the main characters? Don't you feel uncomfortable and even have a stroke along with them? On the other hand, Su Mingyu is the female lead, and she is the victim in the suffocating plot of male chauvinism."
"It is precisely because of this suffocating family situation of valuing sons over daughters that she hates her family of origin. If you put yourselves in her shoes as the protagonist, don't you also hate this family of origin? Do you hate Su Mingcheng and want to beat him up? This is the logical basis for setting up her character."
"In this situation, it makes sense that she hates her family of origin. If you were treated like that, you would hate your family of origin too. On the contrary, if she grew up in a family that favored sons over daughters and could still be unconditionally good to this family and like this family, that would be really ridiculous."
Hehe understood immediately upon hearing this.
Indeed, as modern young people, who would compromise themselves?
If she were Su Mingyu, and Su Mingcheng dared to do that to her face, she would have beaten him to death.
Ironically, iQiyi and Tencent Video don't understand this, yet they still make such confident pronouncements.
They deserved to be tricked by Chan Kam-ching into buying these two dramas.
As they were talking, Chen Jincheng also received a call from Sun Ji, who excitedly reported, "Boss, the ratings for the premiere of 'All Is Well' have broken 1.4, and the average number of views per episode on our film and television website has reached 4000."
"Although it's only half of Penguin's viewership right now, I believe that with the word-of-mouth online, many viewers will be attracted after tonight, and the number of views will surge. At that time, the number of registered users and members will definitely increase significantly."
He knew better than anyone that the online reputation was genuine and that none of it was influenced by their Second Life Star.
So they didn't bother responding to Tencent Video's announcement. Let the data speak for itself; they figured the other party would be shocked tomorrow morning.
Thinking it over, he continued, "Boss, we can consider bidding for advertising. This time we can definitely make a fortune in advertising fees."
"Okay, you guys can start screening advertisers. I'll make a decision when I get back." Chen Jincheng said and hung up the phone. Since he was there to attend the premiere of "All Is Well," he had to go back to handle things afterward.
The benefits and revenue that a TV series can bring to a website are only threefold: first, increased traffic and registered users; second, the opening of memberships, which brings the most direct revenue; and third, advertising revenue.
"All Is Well" will definitely attract a lot of registered users, but in terms of membership activation, the last time it attracted more than 4000 million people to claim free memberships. These people will come back, and they can watch the show without activating a membership, so the revenue from this aspect will be very low.
However, there are both advantages and disadvantages. The second generation of Starry Sky Film and Television Network will directly recover 4000 million active members. With the addition of newly opened accounts, it will be no problem to easily surpass 5000 million active members during the broadcast of the drama "All Is Well".
Some people may not understand what this means, but it means that it can be on par with Uku.
Given the previous hype surrounding the free membership giveaway for the drama "It's Over, I'm Surrounded by Beauties," and considering that a single hit drama has achieved this level of success, it will absolutely astound the entire industry.
Of course, this doesn't mean it's not inferior to Uku, after all, it only has one drama, "All Is Well," so it lacks depth.
Once this show ends, if there's no more engaging content afterward, and even if subsequent shows flop, it could all come back to square one.
Therefore, the revenue from membership subscriptions will be very low, so the money will have to be made through advertising, since the show was bought for 5.2 million.
The process of attracting advertisers for a TV series involves several stages. The first is the project preparation stage, which involves contacting advertisers during the scriptwriting and project initiation phases. A typical example is the sequel to "Joy of Life 2" from the previous series. This kind of treatment is probably only given to sequels that are hugely successful after their predecessors.
Alternatively, a highly capable director and creative team can also attract advertising at this time.
There's also the filming process, the release date announcement, and the pre-release promotion phase.
These are all advertising deals between the production company and the TV station, and have little to do with the film and television platform.
For film and television platforms like theirs, which are airing a drama for the first time, they have to wait until after the broadcast to negotiate with advertisers based on the drama's performance and market feedback data, and determine advertising placements. As the drama's popularity continues to rise, more advertisers can increase their spending.
In its previous life, the advertising revenue of "All Is Well" was not ideal when it first aired. In the first 15 episodes, the total revenue from product placement, including diamond, platinum, A+, A, and B level ads, only reached 8000 million.
The show became a hit, and the additional advertising spending increased the film and television platform's advertising revenue by more than 2 million yuan.
In addition, after the finale, this drama became the king of dramas, with a long tail effect and long tail advertising investment after the drama ended, the total advertising revenue of film and television platforms reached more than 3 million yuan.
In this installment, "All Is Well" became a hit right from the start, so the revenue will definitely be even higher. It won't be a problem to make back the 5.2 million yuan cost through advertising revenue.
The increased memberships are pure profit, and the most important thing is the increase in registered users and daily active users, which is the lifeblood of a film and television platform.
In the afternoon, Chen Jincheng took Ximeng to the car and returned to Linhai City.
Hehe was going to take Longni to catch a plane in the afternoon.
Watching the Rolls-Royce drive away, Sister Hehe couldn't help but ask Long Ni again, "You really don't want to be my best friend? If you become my best friend, I'll definitely treat you like a little flower."
When Longni saw her boss saying such things again, she could only watch the Rolls-Royce drive away and say embarrassedly, "He's already gone."
Hearing this, Sister Hehe put her arm around her waist and said, "I've been waiting for you to say that. There will be plenty of opportunities later."
As she spoke, she took out her phone, opened Chen Jincheng's WeChat account, and handed it to Long Ni, saying, "Send him a message and tell him that he's going to arrange a female lead role for Long Ni in that movie 'Raging Storm,' and she'll do anything!"
"Huh?" Long Ni stared at her boss in astonishment.
Is it still possible to do this?
She knew that the entertainment industry was often chaotic, but what she sensed from her boss was not chaos, but evil.
This boss is wicked.
"You don't want to?" Sister Hehe asked again.
Long Ni bit her lip and sent a message to Chen Jincheng: "Then arrange a female lead role for Long Ni in 'Raging Storm,' she'll do anything."
After sending the message, she blushed and returned the phone to Sister Hehe.
Inside a Rolls-Royce.
Chen Jincheng received Hehe's call and checked it immediately. He was stunned when he saw the WeChat message.
Xi Meng leaned against him and saw the message: "Boss, you really know how to enjoy the blessings of having two women. I knew you wouldn't be so nice to Long Ni for no reason."
"Holy crap," Chen Jincheng said speechlessly, "What do you all take me for?"
He knew this was definitely another instance of Sister Hehe making decisions on her own.
Xi Meng leaned close to his ear and said, "Boss, take me with you next time you go to Sister Hehe's place. I can also bring Long Ni. We don't play Landlord, we can play Bomb."
"My reputation has been ruined by women like you," Chen Jincheng snorted heavily, indicating that he was a gentleman.
However, is the female lead in "Raging Storm" Meng Yu or Da Sao?
Anyway, apart from Gao Qiqiang, the key figure in this drama, everyone else in the cast will definitely be from his own company. The key is that they can't just use anyone; they have to be able to handle the responsibility. And his company only has a few female artists.
Tian Xiwei and Meng Ziyi are not suitable for the roles, and they are currently filming the female lead role, so they will definitely be rejected.
Zhang Tianai could try playing the role of the eldest sister-in-law; her acting skills are up to par. Anyway, we'll give it a try.
Should Long Ni play Meng Yu? Some people thought she might be better suited for the role in the past.
Is Manganese Jade considered the female lead?
Should Li Muchen give Gao Qilan a try?
We'll give it a try then, and if it doesn't work, we'll see.
In the afternoon, Chen Jincheng returned to Linhai City.
As soon as he returned to his office, Sun Ji came over with a USB drive. He opened it and found it contained advertising materials, which were selected by the film and television department's advertising team as having relatively high prices and brand recognition.
He took a look, and the first product provider surprised him. It was actually the Rice Group, which had offered a diamond-level advertising investment of 3000 million.
“President Lei really trusts me, so we can’t let him down. Let’s put their ads on first.” Chen Jincheng said decisively. He knew that President Lei was supporting him, but he knew that the show would not disappoint President Lei in the end.
After that, he selected products such as Nonghushanquan, Bosch, Doli, and Beike, which currently have no negative impact, and said: "Go and negotiate with these merchants. Ask for higher prices. We can make a betting agreement. The subsequent viewership rating will break 2, and the average number of viewers per episode will break 1 million."
"At least the investment for diamond-level advertising is higher than the 3000 million for rice; the 3000 million for rice was just a friendly price we offered."
Mr. Lei is very generous, so he naturally wants to reciprocate.
Moreover, for a top-rated drama series, a diamond-level advertisement worth over 3000 million is entirely possible, and I believe the product companies are willing to take that bet.
“Okay, boss!” Sun Ji nodded. After his boss gave him a lesson last time, he had a lot of information about “All Is Well”. He then asked, “Boss, I recorded the analysis you mentioned last time. When the popularity of “All Is Well” reaches its peak, can I release it?”
"You can reach a new level then, and the entire industry will learn a lesson from you. Then everyone will know your true value."
Of course, this kind of thing still requires the boss's approval, since the outside world hasn't noticed this direction yet.
"Send it, it doesn't matter." Chen Jincheng nodded.
After all, what he said was an analysis he had seen online in his previous life. Even if Sun Ji didn't post it, someone else would soon analyze this matter, so it was better to increase his reputation.
After that, he could persuade CCTV to cooperate on "Raging Storm" and get CCTV to resolve some of the restrictions, so that he could make "Raging Storm" even more exciting in this life.
In the past life, everyone knew Gao Qiqiang's real-life counterpart. Everyone knew that "The Storm" was still too conservatively made. The main reason was that the level of protection was too low. The real-life counterpart was much more reasonable.
To paraphrase what the original actor said in court: "I colluded in bidding for a 2 million yuan demolition compensation, resorting to these low-level tactics. Am I really that pathetic?"
Therefore, with CCTV getting involved, the scope for this kind of thing can be broadened. If "In the Name of the People" was allowed, then his new "The Storm" can be too.
At that time, I believe that the "Raging Wave" in this world will be even more outrageous than in the previous life, and will definitely create a more terrifying and despairing record for future TV dramas.
Just thinking about it makes me want to give it a try.
On the other side, Huang Zhen from Tencent Penguin Pictures also led his team to select advertisers. Moreover, their experience was more extensive than that of Ershixingchen, so they had already made contact and held their first meeting.
However, an unexpected incident occurred. The advertising manager reported: "Mr. Huang, there was an unexpected problem in the negotiations. After our announcement, more posts and videos appeared online criticizing our show and maliciously editing and interpreting it. As a result, some advertisers have concerns and disagree with the price we offered."
Upon hearing this, Huang Zhen felt a surge of anger and cursed, "Damn it."
He knew this was definitely Chen Jincheng's doing again, but he didn't expect that even with the data right in front of him, the advertisers would still be affected.
How despicable.
Huang Zhen frowned and said, "Let's renegotiate. We can make a bet with them. If the number of views per episode cannot be maintained at 8000, we will only charge half of the advertising fee. If the number of views per episode can exceed 100 million, we will increase the advertising fee by 20% on top of what we proposed."
"Okay, Mr. Huang." The advertising manager nodded and went to handle it immediately.
It wasn't until evening that the advertising manager finalized the deal with the advertisers, and then embedded the ads into the advertising time slots that night.
Huang Zhen was very satisfied with this. The bet was reached. Now, as long as the average revenue per episode exceeds 100 million, he can earn an additional 20% on top of the originally expected advertising expenses. So, he booked a restaurant with his employees who were working overtime and celebrated properly.
Now we're just waiting for the new data to come out tomorrow, so we can let the data speak for itself.
In his excitement, he drank quite a bit and went straight to sleep when he got home.
He slept soundly that night and felt refreshed when he woke up the next day. After washing up and having breakfast, he went to the company. As soon as he arrived at his office, he made a phone call and instructed: "Report the data for the three dramas to me as soon as it comes out today."
After giving his instructions, he started dealing with some matters, the first being the two dramas. One was "Joy of Life," a novel adaptation that was highly anticipated online and was their trump card for the drama series.
There's also a new "Heavenly Sword and Dragon Saber" series, which they've been meticulously preparing. Moreover, all parties have indicated that this series is going to be a hit, and it's a major S+ production that they've poured their full effort into producing.
So, if "Over the Sea I Come to You" becomes a hit this time, and "Joy of Life" follows suit, and they buy one or two more hit dramas in between, then Tencent Penguin Pictures will be the biggest winner in the first half of 19.
At that time, not only will we take down Ershixingchen Film & Television, but we'll also take down Aiqiyi. Surpassing them and becoming the industry leader will be no problem.
While Huang Zhen was dealing with matters related to "Joy of Life", his assistant suddenly rushed in and reported in a panic: "Mr. Huang, something bad has happened, something is wrong."
Huang Zhen frowned immediately and scolded, "What's wrong?"
The assistant quickly handed over the newly released data: "Mr. Huang, take a look at today's data, something is very wrong."
Huang Zhen frowned, took it and looked at it, then his eyes widened: "How is this possible?"
The data above stunned him. Why did the ratings for "Take Dad to Study Abroad" not even reach 1?
And why did their viewership on Tencent Video drop by 1500 million?
"Impossible, absolutely impossible." Huang Zhen couldn't believe it was true.
(End of this chapter)