boyutpedia Chapter 72 Seeking Sponsorship
Chapter 72 Seeking Sponsorship
Red Star Orphanage.
Sheng Mingyue brought Lin Mu directly here. Lin Mu naturally had to come and investigate in person to confirm whether this orphanage was reliable, in order to avoid any public controversy.
After all, this promotional video is almost certain to go viral online, and people might dig deeper to find out if the blogger actually went to the orphanage to distribute bread, or even investigate the orphanage's background.
If the orphanage were to be involved in child abuse, corruption, or other problems, he would inevitably be implicated. Therefore, for safety's sake, he had to come and investigate in person.
At the entrance of the orphanage.
Aunt Zhang was waiting with several well-behaved children.
Sheng Mingyue had called her beforehand to tell her that she wanted to sponsor a batch of food for the orphanage. A short while later, Sheng Mingyue, along with Lin Mu, Director Lu, and others, walked towards the orphanage.
Aunt Zhang squatted down and said to a pretty little girl of about five or six years old beside her, "Look, your Sister Sheng is here. Go up and say hello to her."
The little girl skipped over to Sheng Mingyue, crawled to her legs, hugged them, looked up, and said with her big, adorable eyes, "Sister, I missed you so much!"
Sheng Mingyue ruffled her hair, took out a handful of candy from her handbag, and said with a smile, "I brought you a gift. I have five candies. Guess how many there are? If you guess right, you can have them all, okay?"
Hearing that there was candy, the little girl swallowed hard and whispered, "Then I guess the older sister has 11 candies."
Director Lu behind him couldn't help but laugh out loud: "Little cutie, you're so greedy, you want 11 candies."
The little girl quickly explained, "But there are 11 children here. If any child doesn't get any candy, they will be very sad."
Sheng Mingyue handed the five candies in her hand to the little girl and then patted her head: "Then I still owe you six candies. I'll buy them for you in a bit. Let's pinky swear."
The little girl extended her pinky finger and made a pinky promise with Sheng Mingyue, then happily ran back to her friend.
She stuffed the candy into her pocket, put her hands on her hips, and said loudly, "You little rascal, you made me cry last time, you were naughty, so I'll give you candy in the end!" As she spoke, she distributed candy to her friends according to their relationship with her.
Lin Mu observed this scene with a smile, while secretly noticing that the children did not show any obvious signs of abuse and were all very lively.
Just then, Aunt Zhang walked over.
Sheng Mingyue quickly introduced, "Sister Zhang, this is Director Lu, and this is Boss Lin. One is the director, and the other is a GG sponsor."
Director Lu quickly waved his hand and said modestly, "Oh, I'm not much of a proper director, I just make movies about GG."
Lin Mu politely shook hands with Aunt Zhang: "Hello, hello."
Aunt Zhang responded with a smile, "I thank you on behalf of the children."
After exchanging a few polite words, Lin Mu got straight to the point and asked to see the orphanage's account books.
Aunt Zhang showed no remorse and let him check as much as he wanted. After some investigation, Lin Mu preliminarily determined that the orphanage was legitimate and its accounts were clean and transparent. As long as there were no actual problems, he wasn't afraid of netizens investigating.
Just then, Sheng Mingyue returned from the nearby shop with a bunch of candy and distributed it to the children. She walked over to Lin Mu and complained, "Teacher Lin is really strict, and far too serious!"
Lin Mu knew that Sheng Mingyue was a little unhappy with his checking of the accounts. Before he left, Sheng Mingyue had said that she had been doing charity work at this orphanage for a long time and was sure that it was a reliable orphanage.
He laughed and explained, "Better safe than sorry."
He stroked his chin and said, "However, we've gone to so much trouble just to deliver bread; that's a bit shallow. Since our bread uses milk, it wouldn't be appropriate to eat bread without milk."
"I'll go to Taobao merchants to see if I can get milk sponsorship and donate the sponsorship money to this orphanage. In addition, we'll use the proceeds from the video broadcast to make a behind-the-scenes video and use the proceeds to buy some supplies to donate to the orphanage as well."
……
The Tmall project department is located on the third floor of Alibaba's headquarters.
Lin Mu spent the day on fieldwork, filming GG videos. When he returned to the project site, he found that everything had changed drastically.
The original Taobao Mall logo was completely replaced, and a new logo and mascot were put up at the entrance. The mascot was exactly the same as the Tmall logo in later years, a strangely shaped black cat.
Lin Mu wondered: Huh? He hadn't even given any feedback yet, and Leng Yue had already finished making the mascot so quickly?
When he returned to his workstation, he found that even the slogans on the walls had been changed.
The original slogans displayed were Alibaba's internal value slogans, such as "Make it easy to do business anywhere" and "Believe because you see, see because you believe." Now they have all been replaced with "Everyone has a Tmall in their heart" and the slogan he previously proposed, "Go to Tmall, that's enough."
Lin Mu had just sat down when Wang Jialei came over and asked, "Dayan, how's your promotional video coming along?"
Lin Mu had already reported the matter of filming the promotional video to his superiors; he understood the importance of leaving a record of his work all too well.
Wang Jialei is very optimistic about the collaboration between Lin Mu and Three Little Bees, believing it to be an upgrade of the previous case study of Brother Li's store: last time they relied on text-based promotion and storytelling, this time they will use video for content dissemination. If successful, it will be more replicable than the previous case.
Lin Mu explained in detail the difficulties encountered during filming and her new ideas.
When the topic of collaborating with orphanages came up, Wang Jialei's eyes lit up; upon hearing that they needed to find Taobao milk merchants for sponsorship, Wang Jialei immediately said, "Then you should hurry up and push it forward. If you don't have any merchant resources on hand, I'll arrange them for you."
Lin Mu thought for a moment and said, "Jialei, I've checked. The only milk merchant resource on Tmall is under my control; it's a store called Lotte Flagship Store. I'll try to persuade them first and see if they're willing to sponsor us."
"If he's unwilling, it will be a bit difficult. We need to find a new milk supplier to join Tmall in a short time, and we also need him to sponsor the promotional video. The timeframe is too tight."
Lin Mu's words implied: Tmall doesn't have extra resources, but Taobao does.
If resources can be found within Tmall, it counts as a success for the Tmall project team; but if resources are requested from Taobao, the Taobao project team will take a share of the credit.
Wang Jialei understood the implication and immediately made a decision: "Have you forgotten Taobao's values? Customers first, employees second."
"This is beneficial to both the merchants and the children, so don't worry about grades. You just transferred from the Taobao operations department, right? Go find your former colleagues to coordinate resources. If you encounter departmental barriers, I'll help you communicate."
Lin Mu glanced at Duan Meng's workstation again, but there was no one else there.
He asked, "Jialei, where did Yang Mo go?"
"What's wrong?" Wang Jialei chuckled and said, "Still secretly competing with him?"
"Duanmeng is currently in talks with Hongxing Erke about joining Tmall."
"Recently, he has also been promoting a new product category."
"These are accessories for smartphones, such as phone cases and tempered glass screen protectors."