boyutpedia Chapter 55 Sales Ranking #1
Chapter 55 Sales Ranking #1
The group owner was also filled with helplessness. He had been happily thinking that he could receive GG fees and bring benefits to the group members, but he did not expect that there was such a big pit hidden in it.
Meanwhile, this wave of public opinion spread from QQ groups to tip-off websites, and then from those websites to many personal blogs. People were discussing the seller, and many contacted Taobao customer service for assistance, fearing the seller might abscond.
Inside Alibaba, Lin Mu received a complaint message forwarded by the customer service department at his workstation.
The email stated that the "Three Little Bees" shop posed a high risk and was highly likely to abscond with funds. Lin Mu typed rapidly in response, writing in the email: "[Read. This was a well-planned marketing campaign, personally overseen by me. No risk.]"
In the afternoon, the group owners of various QQ groups received a reply from Boss Gu.
Boss Gu issued a sincere announcement: [Hello everyone! Yesterday, due to an operational error by our staff, coupled with a bug in Taobao's membership system, our store's products were pushed to unimaginably low prices.]
[I want to sincerely explain to everyone: the cost of our old-fashioned bread is one yuan, but due to various operational errors, the final selling price is as low as 40 cents each. For every loaf I sell, I lose 60 cents. Yesterday, we had 10,000 orders, with an average of 70 to 100 loaves per order. That's 800,000 loaves to ship, resulting in a loss of 480,000 yuan in just one day.]
Yesterday I thought about it all day long, my hair was falling out in clumps, and I smoked an entire pack of cigarettes. I saw many netizens criticizing me, saying I was going to run away. I hereby solemnly declare: I will absolutely not run away!
Some people say I lost money to gain publicity and messed things up. I admit it, I did lose money to gain publicity, and I did mess things up. But business is based on integrity, and people should have a conscience. After discussing with the team, I finally decided that this 48 yuan is tuition paid, not for anything else, but just to make friends with everyone.
[I know some people might say I'm just trying to reassure everyone, that I'll send empty packages or rotten bread later, betting that people won't check carefully, and that I'll run away with as much money as I can. I want to make it clear here: I will never do such a thing! All bread will be delivered with guaranteed quality and quantity. I will never ruin my reputation, so you can buy with peace of mind and eat with confidence.]
Upon reading this, Zhao Caihua wondered to herself: "The boss is making such a confident promise, is he really not going to run away?" She made up her mind that she would carefully inspect the goods once they arrived.
People in the group had different opinions: some felt that the boss was sincere and chose to forgive him. As long as the goods were shipped on time and the quality was not too bad, even if some were close to their expiration date, they were willing to give a good review.
Some people thought the owner was generous and trustworthy, so they immediately added the shop to their favorites.
However, some people did not believe that the boss would be so generous as to build a brand at the cost of huge losses, and insisted on canceling their orders.
To their surprise, the shop owner readily processed their refunds. This, in turn, made these price-sensitive individuals, who felt they were losing money if they didn't find it on the street, hesitant and anxious.
Ultimately, a small group of people couldn't bear the regret of "not getting a bargain" and started making a scene in the group, demanding that the boss reship the goods at yesterday's bargain price and that they would not cancel their orders.
Amidst the commotion, three days passed, and the first batch of bread was officially delivered to the customers, with Zhao Caihua becoming one of the first to receive it.
After receiving the goods, Zhao Caihua carefully inspected them. She first took out all 80 loaves of bread, arranged them by size, and looked at the "bread wall" in front of her. She felt a surge of joy, like a squirrel hoarding a warehouse full of pine cones.
Next, she checked the production date and shelf life of each bread, and found that, except for a few near-expiry products, most of the bread still had more than half a year left before they expired.
"Hey, this boss wasn't lying; he's really investing heavily in building this brand!"
However, Zhao Caihua was still not careless. She tore open a loaf of bread and tasted it. The taste was normal, and there was no spoilage problem caused by the falsely labeled production date.
She then opened and inspected the other nine boxes, working on them for a whole afternoon, and finally confirmed that all the goods were in good condition.
Although Zhao Caihua was a bargain hunter, she wasn't a stingy or indecisive person. She immediately logged onto her computer, clicked "confirm receipt," and left positive reviews for each order.
After that, she set up a bread section in her small shop, piled 800 breads up like a small mountain, and hung a banner on it that read "One dollar each, take as much as you want".
If all 800 loaves of bread are sold, it will bring her a profit of 800 yuan.
To Zhao Caihua's surprise, these old-fashioned small breads, priced at one yuan each, sold exceptionally well, especially among students. Some parents even came to the store, saw these familiar childhood breads, recognized their quality, and bought twenty, thirty, or even forty or fifty at a time for convenience.
The bread's popularity has made Zhao Caihua a loyal customer of the Three Little Bees shop, and she often orders a batch of goods when the shop has discounts.
On the internet, Lin Mu asked Boss Gu to find an early-stage internet celebrity and buy a press release. Early-stage internet celebrities charge very little for press releases, so Boss Gu found a personal blogger with 2 followers, paid him 500 yuan for a press release, and had him post an article titled "Shocking! Due to employee error, the boss lost 50 yuan overnight, and the result was actually..."
……
Sincere E-commerce Company.
The owner of Chengyi E-commerce is going crazy lately.
He initially thought the three small bees were no threat; even if they caused a ruckus, they'd only lose money and gain publicity, at best becoming top-tier bakeries, still far from his own level. Anyway, the bakery category was steadily growing every year, so having another seller share the pie wouldn't significantly impact his business.
But to his utter surprise, within just one day, the three little bees' core products surged to the top of both the sales and overall rankings, and the other seven bread products in the store also made it onto the sales charts.
10,000 orders? Who would believe that! Selling 10,000 orders in one day? Are you crazy? Losing so much money, the shipping costs alone must be 20,000 to 30,000 yuan, right? Aren't you afraid the store will collapse before it even gets off the ground?
The owner of a reputable e-commerce company, after reviewing his competitor's promotional ads, had to admit that the headlines were incredibly enticing. After reading the ads, he finally understood how his competitor managed to sell 1 orders a day; even if they gave them away for free, he himself might not be able to sell 1 orders in a single day.
The post clearly outlines the logic: first, attract market attention by offering super discounts and sharing posts on food forums.
They then exploited a membership discount bug to tempt people to find bargains.
Finally, information was disseminated through Alibaba's Alimama platform and various deal-hunting groups to attract a large influx of traffic; the deal was ultimately resolved by delivering goods with integrity.
This marketing case became a classic, possessing the appeal to spread widely online. The other party spent money to generate massive publicity; now the entire internet knows that there's an e-commerce boss who loses 50 yuan a day just to make friends.
Although he lost money, he has already stood out among a group of bread e-commerce companies.
……
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