boyutpedia Chapter 420 Three Big Shows
Chapter 420 Three Big Shows
A week after the fashion show, a meeting that would determine the brand's future steps in China was quietly held in a courtyard house temporarily rented in Wulao Hutong.
In the main hall of the house, the charcoal fire was burning brightly, dispelling the chill of the north and illuminating the faces of several people sitting around the table—Tang Liuqian, Li Wenbin, Zheng Jiaming, and several key planning and marketing personnel.
Newspapers and magazines from all over the world were scattered on the table. "VOGUE", "ELLE", "China Fashion"... almost all the major fashion media at home and abroad had their headlines occupied by that "dialogue with six hundred years of time and space".
The reviews were full of praise, calling it "the ultimate declaration of Eastern aesthetics," "a cultural event that transcends fashion," and "a redefinition of the luxury narrative."
The curtain rustled softly, and Lin Yan walked in.
He was wearing only a cashmere sweater, holding several documents in his hand. He sat down in the main seat, his gaze sweeping over everyone, a smile on his lips.
"It seems that our first step was taken fairly steadily."
"It's more than just stable!"
Li Wenbin was the first to lose his temper, slamming his fingers heavily on the magazines.
"Ah Yan, it's blown up! Absolutely blown up! Orders from Europe and America are pouring in, and the Paris headquarters is sending faxes saying that several royal offices and top billionaire butlers are inquiring about customization details! This time, we've really created a huge mess, and then countless amounts of gold have fallen from the sky!"
Zheng Jiaming adjusted his glasses and added:
"The commercial success was expected, but the cultural impact exceeded our expectations. The response from mainstream media and arts critics in China was particularly enthusiastic. They believed that this was not just a fashion show, but a successful and confident 'cultural export.' This has laid an unparalleled brand height and emotional foundation for our further expansion into the Chinese market."
Tang Liuqian nodded. As the on-site commander, he was even more aware of the weight behind this success:
"We've already built a strong reputation and significant influence, even exceeding expectations. The question now is, where do we step next? We need to capitalize on the momentum, expand our market, and further solidify our brand image. Should we immediately open flagship stores in Beijing, Shanghai, Guangzhou, or Shenzhen? Or should we prepare for the next season's product launch?"
All eyes were on Lin Yan, waiting for the helmsman to give them directions.
Lin Yan did not answer directly, but instead slightly turned his head and gestured to Lin Xiao, who was standing by the door.
Lin Xiao turned and went out. A moment later, he and another assistant brought in three heavy, uniformly styled dark blue hard-shell folders, which they placed in the center of the long table with a "bang," "bang," "bang," stirring up fine dust that danced in the sunlight.
On the covers of the three folders, the names of three places were written in the thin gold calligraphy style:
Shanghai Bund Source
Guangzhou Heroes Square
Shenzhen Dajiale Stage
"The next step isn't about 'where to step,'" Lin Yan said, his finger lightly tapping across the three folders. His tone was calm but unwavering. "It's about taking three steps simultaneously."
Everyone present, including Tang Liuqian, was stunned.
Three major shows at the same time? This has never happened before, even in the group's history.
"The timing is set for next spring. In Shanghai, in March, when the magnolias begin to bloom. In Guangzhou, in April, when the kapok trees are ablaze with color. In Shenzhen, in May, when the phoenix flowers are in full bloom. The themes are coherent, yet each has its own unique regional charm."
He gestured for everyone to open the folder.
The complete planning document includes a clear explanation of the core concept for each event.
Shanghai's "Revival of Shanghai Style: Symphony of Light and Shadow," Guangzhou's "Trade Through Time: New Rhymes of the Silk Road," and Shenzhen's "Poetry of Speed: The Future Has Arrived."
There are detailed site survey maps and renderings, specific stage design and technical solutions, and even consideration of the climate characteristics of spring in various regions. There is a preliminary list of local cooperative resources, as well as a detailed market promotion and channel development plan.
Its level of detail and foresight is in no way inferior to the Forbidden City design that just shocked the world.
Clearly, this was not a spur-of-the-moment decision, but rather a long-planned strategy that had been in the works for some time, even before or during the Meridian Gate Grand Show.
"This... Ah Yan, when did you...?"
Li Wenbin's eyes widened as he looked through the Shanghai plan's concept of using neon lights and lasers to illuminate old buildings.
Lin Yan waved his hand, interrupting his exclamation, and then took out a business card from his pocket, placed it on the table, and pushed it toward Tang Liuqian.
"Brother Liu, this is Lin San's contact information in China. For all three projects, you will directly liaise with him and his team at the implementation level. He has deep roots in East and South China, with political and business connections, media resources, and local construction capabilities. He can solve all the 'ground problems' you may encounter with the highest efficiency."
He paused, his gaze sweeping over his three old friends, and then uttered something that made everyone want to vomit blood:
"I'll leave the preparation and execution to the three of you and our excellent team. I won't be following along full-time from now on."
The hall was silent except for the occasional crackling of the charcoal fire.
Li Wenbin and Zheng Jiaming rolled their eyes almost simultaneously, their faces clearly showing "I knew it" and "I'm speechless".
Li Wenbin nudged Zheng Jiaming with his elbow, lowering his voice but making sure everyone in the room could hear:
"Look, here it comes, classic Lin Yan-style tactics. At crucial moments, he lays out the plans, resources, and money clearly, making you think this boss is incredibly reliable. Then—he washes his hands of the business faster than anyone else!"
Zheng Jiaming rubbed his temples helplessly and said to Lin Yan:
"So, what's the reason this time? Don't say 'being easygoing' anymore, our blood pressure is about to spike."
Lin Yan was not annoyed by his old friend's complaints; instead, he smiled confidently.
"This time the reasons are very valid."
He took a sip of tea, and under the fiery gazes of the crowd, calmly said:
"I have to stay in Beijing to take care of my baby."
"Pfft—!" A planning director who was drinking water almost choked.
Tang Liuqian held a mouthful of tea in his mouth, unsure whether to swallow it or spit it out, caught between laughter and tears.
Li Wenbin slammed his fist on the table and stood up abruptly:
"Lin Yan! At least put some thought into your excuses! Chenchen and Xixi have Sister Yuling and Old Master Dan, and Xiao Qi is practically a full-time nanny! Do they need your 'grandma'?! You're just too lazy to travel all over the country and want to hide back in your courtyard house for a peaceful life!"
Zheng Jiaming added sarcastically, "Moreover, from what I've observed, your so-called 'baby-nurturing' most likely involves lying in a rocking chair, watching the children and Xiao Qi crawl all over the yard, while figuring out how to give us the next 'three-step' challenge."
Having been exposed, Lin Yan didn't argue, but his smile deepened, a relaxed feeling of being completely understood and indulged by his closest friend.
"If you see through something but don't say anything, you can still be good friends."
He put down his teacup, his tone becoming more serious again.
"But I'm telling the truth. Chenchen and Xixi are at a crucial stage of their development, and I want to spend more time with them."
"Moreover, the battle at the Meridian Gate has already set the tone for Libre de Soi's 'divine status' in China and even the world. The next step is to 'personalize' and 'localize' it, deeply embedding it into the fabric of the Chinese market. This requires more sustained, more meticulous, and more locally-oriented operations. Liu Qian's composure and steadiness, Wenbin's pioneering passion, and Jiaming's meticulous pragmatism are the perfect combination to complete these three shows with distinct styles. With me in the rear, ensuring smooth flow of overall resources and handling the 'special issues' that you don't need to focus on, isn't that more efficient?"
"The solution is here, the resources are here, and the contact person is here. The vast landscape of the Chinese market has been unfolded; the task of drawing the detailed picture is now entrusted to you."
He turned around, his eyes gleaming.
"Let me see how much trouble you can cause without me 'keeping an eye on things' here."
Tang Liuqian took a deep breath, first picked up the business card with Lin San's contact information, and carefully put it away.
"Understood."
He looked at Lin Yan, his eyes no longer mocking, but filled with the tacit understanding and sense of responsibility that came from years of fighting side by side.
"While you're 'nurturing the children' in the rear, we're going to the front lines to 'expand our territory.' With these three shows, we will help Libre de Soi take root in China."